- Own day-to-day performance of products on Amazon by analyzing performance data, optimize campaigns and content, and proactively identify opportunities to improve visibility and revenue across marketplaces.
Duties will include:
Advertising & PPC Management
- Plan, execute, and optimize PPC/CPM campaigns to drive sales growth and improve ROAS/ACOS.
- Monitor daily spend, keyword performance, and adjust bids strategically
- Identify high-impact opportunities for scaling and budget reallocation.
Listing Optimization
- Audit and improve product titles, bullet points, descriptions, and A+ content for better conversion.
- Collaborate with the design team to keep listings fresh.
- Ensure product listings reflect accurate information, compliance, and updated assets.
- Monitor and resolve any ASIN suppression and blocks.
Pricing & Profitability
- Review competitor pricing and adjust based on market trends and profit margin targets.
- Track profitability per ASIN, ensuring ad spend and costs align with target margins.
- Suggest price testing or promotions based on data-driven insights.
Performance & Growth
- Analyze performance metrics (sales, conversion rate, organic ranking, ad efficiency).
- Identify underperforming ASINs and develop improvement plans.
- Report key findings to leadership and propose growth strategies.