Execute, support, and/or delegate management of paid media campaigns (paid search, shopping, display, & paid social), including but not limited to account setup, strategy development, organization, and management.

Maintain a understanding of each brand's business objectives, and implement strategies and/or suggest alternative approaches that meet the needs of the brand

Ability to use reporting, analytics, and trend tools on a daily basis and proactively communicate results, trends, and test results to brand stakeholders.

Campaign set-up: keyword development, audience development, ad copy creation & testing, creative testing, account set-up, bid and budget management.

Responsible for executing and/or overseeing all basic tactical execution and campaign audits

Effectively prioritizes efforts to focus on delivering on the most important things tracks and reports on campaign results, data analysis and participate in weekly client calls





Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis holistic presentations and overviews

Ability to effectively communicate to and collaborate with internal team

Requirements
- 5+ years of related paid media work experience
- Experience with managing campaigns within Google, Microsoft, Meta, TikTok, Pinterest.
- Hands on experience in managing monthly campaign budgets from $30K USD
- Ecommerce experience mandatory
- Advanced computer skills, particularly Microsoft Excel, PowerPoint, and Google Suite products
- Google Ads and Facebook Blueprint certification a plus
- Experience working in Google Analytics
- May require client travel for quarterly business reviews or new business pitches

📌 Senior Strategist Paid Media (Colombia)
🏢 Wallabaga
📍 Colombia