Company Description
Supports the Trade Marketing Manager on processes in order to enable smooth flow of development and coordination of the trade marketing & insights activities to maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality & values. They should coordinate and align with third parties involved (E.g. External agencies, Master DP Trade marketing team) to properly have on time strategy communication for all channels with the local sales team and enable the execution of that strategy via Field Sales teams. Support with daily operative tasks
Job Description
TRADE MARKETING KNOWLEDGE & CAPABILITY
Support execution on trade marketing strategies, utilizing trade and marketing experience to recommend best trade-led activities. Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image. Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.
BUSINESS INSIGHTS
Identify,



develop and implement necessary processes to enhance sales business performance within areas of
Build the data platform necessary to run analysis and generate insight – directly manage data providers.
Identify opportunities and challenges. Quantify the opportunities. Prioritise and provide solutions to overcome the challenge or maximise the opportunity.
Sales development analysis (by customer, by channel, by distribution point, etc.)
Customer performance in all sales fundamentals
Channel (Retail, Impulse, C&C;, etc.) specific strategies and tools/tactics
Promotional evaluation
Business planning
ALIGNMENT AND COORDINATION OF SALES AND MARKETING ACTIVITIES
Through personal and electronic communication - educate, orientate and utilize the brand team to deliver through the line activity in store. The country marketing plan should be translated into sales strategy. Exchange ideas between Marketi

📌 Trade Marketing Specialist (Medellín)
🏢 Red Bull
📍 Medellín