The Associate Product Marketing will play a key role in how prospects and customers experience company's before they ever use the product.

A core responsibility of this role is owning and evolving the company's interactive product demos. You’ll curate demo experiences that showcase our strongest capabilities, translate new product releases into compelling product stories, and tailor experiences around the use cases, industries, and personas we serve.

Reporting to the Director of Product Marketing, you’ll also support sales enablement, product launches, competitive and customer research, and product marketing content. You’ll work closely with Product, Sales, Solutions Engineering, and Marketing to deeply understand the product and turn that knowledge into experiences and materials that make the company's value easy to understand.

What you’ll do
- Own the company's interactive demo program, including the ongoing strategy, creation, curation, maintenance, and optimization of interactive product experiences.




- Build interactive demos that translate the company's capabilities into clear, compelling customer stories—not simply product walkthroughs.
- Continuously update demos as the product evolves so prospects and customers see the company's newest and most valuable capabilities.
- Develop demo experiences around priority personas, industries, use cases, and customer pain points, determining which capabilities and workflows will resonate most with each audience.
- Partner closely with Product and the Director of Product Marketing to understand upcoming enhancements and determine how they should be incorporated into existing or new demo experiences.
- Create realistic demo content, scenarios, workflows, and environments that help prospects see themselves using our software.
- Develop storyboards and scripts that can be repurposed across interactive demos, product videos, website experiences, campaigns, and sales enablement.
- Maintain a clear inventory of demos, intend

📌 Product Marketing Associate (Colombia)
🏢 Booth & Partners
📍 Colombia