Build one Vikram, not five scattered brands.

Full-time · Remote · $2,800-$4,000 USD/month

I've spent years producing content across multiple different businesses, and the result was a bunch of disconnected pieces that never compounded. I'm looking for a senior marketing lead to fix that: one identity, one engine, multiple product lines underneath it.

The problem you're being hired to solve

I'm Vikram Deol. Serial entrepreneur since 14, eleven-plus businesses, $250M+ in real estate, a hard fall, and a rebuild. I coach, I speak, I build. My podcast is called Be Real, and that's not a tagline, it's the whole operating principle.

What I sell sits in four lines. They are not four brands. They are four doors into the same person.

- AI — teaching entrepreneurs to build AI systems that give them their time back
- Human Optimization & Transformation — the inner work. Trauma, identity, and why the business is never really the problem
- Business Coaching — building companies that run without the owner
- Sales — the craft I've practiced since I was 18. Communication as leverage
- Speaking

Your job is to make those four feel like one voice, one look, one throughline, so that a person who finds me through sales ends up in AI, and a person who finds me through AI ends up doing the inner work. That has never been done properly here. That's the opportunity, and it's why this is a senior seat.

What you own

You direct the work. You don't produce it alone. You are not the person cutting videos. You are the person who decides what gets made, briefs the people who make it, holds the quality bar, and answers for the result. If the edit is wrong, that's on you. If the edit is great and nobody saw it, that's also on you.

01 · Content strategy, short and long form. You own the whole slate. Short form on TikTok, Reels, and Shorts. Long form on YouTube, the podcast, and written pieces. You research what is genuinely working right now, not vaguely "trending," and you turn it into a specific plan: the hook, the angle, the format, the product line it feeds. You build the calendar. You decide what we make and why.

02 · Directing production. You brief the videographer and the editors. You write the shot lists, you set the standard,



you review the cuts, and you send them back when they're not right. You know what good looks like well enough to describe it precisely to someone else. You manage my time on camera so a single shoot day produces weeks of assets instead of one video.

03 · Brand architecture. The core of the role. You define how one Vikram holds four product lines: voice, visual system, hook library, naming, how the lines relate and hand off to each other. You audit what already exists, you kill what doesn't fit, and you enforce the standard from then on.

04 · Funnels. Landing pages, lead magnets, email sequences, checkout flows. You own the path from a stranger watching a video to a customer, and you know where it leaks.

05 · Paid media. Meta and TikTok. Campaign structure, creative testing, budget pacing, pixel and conversion tracking. You read the dashboard and tell me what to kill, what to scale, and why. You are comfortable being held to cost per lead, CAC, and ROAS.

Fit: two things that matter more than your resume A great attitude. I've built and dismantled enough teams to know that talent with a bad attitude costs more than it earns. I want someone who takes feedback without flinching, gives it without hedging, and stays steady when a launch goes sideways.

A self-starter. Nobody is going to assign you tasks in the morning. You will get context, access, and a budget, and you are expected to come back with a plan and then run it. If you need to be managed daily, you will be unhappy here and so will I.

You're likely a fit if

- You've owned marketing for a personal brand, coach, course, or info-product business and can show the accounts
- You've directed content teams: briefed editors, held a quality bar, shipped on a calendar
- You've built at least one funnel end to end




- You've spent real money on Meta or TikTok ads and can talk honestly about what you learned when it failed
- Your written English is strong. You'll be writing hooks, captions, emails, and ad copy
- You have 4+ hours of overlap with US Eastern

You're likely not if
- Your background is agency reporting and client management with nothing you personally drove
- You need a creative brief handed to you before you can start
- You've never touched an ad account
- You call yourself a strategist but can't point to a single result you owned
- You want clean edges and a narrow lane

Terms
- Type: Full-time contractor, long-term
- Location: Based in Medellín; in-person shoot days are a requirement
- Pay: $2,800 to $4,000 USD per month, based on demonstrated strength across the five areas. Performance bonus once media is running and KPI's hit. I want you to make a ton of money!
- Trial: First 30 days is a paid trial with clear deliverables. If it works, we go long. If it doesn't
- Start: As soon as I find the right person

How to apply Apply here: https://vikram-marketing-lead-apply.vercel.app

Fill in the form and hit submit. If it doesn't work, copy and paste and submit here on Indeed.

You will be asked for:

- A self-rating, 1 to 10 across the five areas, with one line of evidence each. Someone who scores 9/8/9/6/4 and proves it beats someone who claims nines across the board.
- A video. Required. Two to three minutes, unedited, talking to camera: what would you fix first about how I show up online, and why. Production value is not being judged. Whether you can think out loud and hold a point is.
- Three pieces of proof: content you strategized or directed, a funnel you built, an ad result you drove.
- The task: find a short-form video from the last 30 days that's performing, explain why it works, write three hooks adapting it to one of my product lines, and describe how you'd direct the shoot.
- Attitude and initiative: something you built or fixed unasked, and what you did with hard feedback.
- Your rate, and
- One real question about the business.

Applications missing the video or the task are not read Job Types: Full-time, Permanent

Work Location: Hybrid remote in Medellín, Antioquia (Medellín)

📌 Marketing Director (Medellín)
🏢 TDG
📍 Medellín