• Oversee the execution and optimization of media campaigns based on strategist plans and client objectives.
• Ensure campaign performance aligns with client KPIs, proactively identifying and implementing optimization strategies.
• Collaborate with media partners to recommend campaign enhancements, explore beta opportunities, and secure added-value media.
• Work closely with analytics teams to validate conversion tracking implementation and maintain data integrity.
• Partner with strategists and the Insights team to shape media recommendations, providing insight and possible optimizations, based on changing business goals and market conditions.
• Vet new media platforms and partner recommendations to ensure strategic fit and performance potential.
• Provide campaign performance insights and recommendations at the request of the account team.
• Delegate appropriate tasks from media strategists to analysts, providing oversight, guidance, and quality control to ensure accuracy and alignment with campaign objectives.
• Be a strong leader focused on growth,



collaborating across agency departments to ensure proposals meet client needs and are aligned with capabilities to drive revenue.
• Continue to identify and implement process improvements that align with the ever-changing digital landscape.
Requirements
- Bachelor’s degree in marketing, communications, event management, business, or a related field (or equivalent work experience).
- 5+ years of account management, experiential marketing, event coordination, or agency experience.
- Demonstrated aptitude to learn new service and technology solutions and turn these into winning strategies to increase media revenue.
- Experience in managing media successful in growing spend and improving performance with Google Ads, Microsoft Ads, Meta Ads, The TradeDesk, StackAdapt, Simpli.fi, and more.
- Demonstrated knowledge of marketing, technology, and channel industry trends, the buyer needs, and business structure.
- Able to repor

📌 Media Specialist (Colombia)
🏢 Jobtailor
📍 Colombia