About Valatam
Valatam connects bilingual professionals from Latin America with global clients. We're proud to be certified as a Great Place to Work for 2025–2026, proof that great work starts with great people.
About the Role
We're hiring a Paid Media Manager specializing in Meta Ads to develop, execute, and optimize conversion-focused campaigns across Facebook and Instagram. The primary objective is to generate qualified B2B leads and booked discovery calls from business owners and executives in North America. This role is best suited for a hands-on Meta Ads specialist with proven experience improving lead quality, conversion rates, and acquisition costs. General paid media experience alone is not sufficient.
Key Responsibilities
Develop and manage conversion-focused paid advertising strategies primarily across Meta Ads, including Facebook and Instagram
Set up, monitor, and optimize Meta Ads campaigns to improve key metrics (CPL, cost per booked call, CTR, CPC, conversion rate, and ROAS)
Maintain accurate tracking through Meta Pixel, Conversions API, UTMs, Google Tag Manager,



and HubSpot
Write compelling ad copy and coordinate with the design team to develop effective creative assets
Conduct A/B testing on ads, landing pages, lead forms, audience targeting, and segmentation
Research and define target audiences and key segments based on Valatam's Adecuado Customer Profile (ICP)
Analyze campaign data and prepare performance reports with actionable insights and optimization recommendations
Complement strategy with Google Ads and LinkedIn Ads campaigns when needed
C1 or C2 English and professional Spanish
3+ years of paid media experience
Strong, hands-on experience managing Meta Ads lead generation campaigns
Proven success generating qualified leads or booked appointments
Advanced knowledge of Meta Ads Manager, campaign structures, targeting, retargeting, bidding, attribution, and budget optimization
Experience improving CPL, cost per appointment, conversion rate, and le

📌 Paid Media Manager (Colombia)
🏢 VALATAM
📍 Colombia