Job Descrption
Marketing & Lead Generation Analyst

General Description
Support the planning, execution, measurement, and optimization of marketing initiatives focused on brand positioning, product development, digital growth, lead generation, and sales support. This role combines marketing analysis, campaign coordination, reporting, CRM tracking, and performance insights to help the company attract qualified prospects, improve campaign results, and support strategic decision-making.
The Marketing Analyst will continue to develop reports, dashboards, and KPI tracking, but with a stronger focus on marketing performance, digital campaigns, audience insights, lead generation, and the effectiveness of marketing actions across channels.

Education
Professional degree in Marketing, Advertising, Communications, Business Administration, Industrial Engineering, or related fields.

Experience
Minimum of two years of experience in marketing analytics, digital marketing, campaign coordination, lead generation, CRM reporting, business intelligence, or related roles.

Knowledge of




Digital marketing and lead generation
Marketing campaign planning and performance measurement
CRM systems and lead tracking
Email marketing and marketing automation
Social media and content performance analysis
Website and landing page performance metrics
Google Analytics or similar digital analytics tools
Microsoft Excel and reporting tools
Power BI or data visualization tools
KPI monitoring and executive reporting
Basic budget tracking and campaign ROI analysis
Licenses and Certifications
Certifications in Google Analytics, digital marketing, CRM platforms, email marketing, Power BI, Microsoft Excel, or data analysis are preferred but not required.

Skill to
Ability to analyze marketing data, create and evaluate campaign, identify trends and opportunities, create dashboards and reports, support digital campaigns, manage marketing databases, and translate insights into actionable recommendations that i

📌 Marketing & Lead Generation Analyst (Cali)
🏢 Celerity Fiber
📍 Cali