Company DescriptionGuard Buildings is a custom manufacturer of pre-engineered, prefabricated, and portable guard houses, weather shelters, and attendant booths designed for security, comfort, and accessibility. For over 30 years, the company has served a wide range of applications, including guard shacks, gate houses, valet huts, ticket and cashier booths, toll booths, and bus shelters. Products are built with welded steel or aluminum structural frames for enhanced safety, durability, and impact resistance, and can be customized for bullet, blast, hurricane, and earthquake resistance, as well as ADA compliance and fire ratings. With in-house structural, mechanical, and electrical engineering, Guard Buildings offers tailored solutions, including custom exterior finishes and integrated accessories such as bollards and gates, to meet demanding facility and environmental requirements.Role DescriptionThe Social Media Director is a full-time, on-site role based in Panama City, responsible for leading Guard Buildings’ presence across social media platforms. This role oversees social media strategy planning, campaign development, and day-to-day content publishing to promote brand awareness, product education, and lead generation. The Social Media Director monitors channels, responds to inquiries and comments, and collaborates with internal teams to ensure consistent messaging aligned with marketing and public relations goals. Daily tasks include analyzing performance metrics, optimizing content for engagement,



managing social media calendars, coordinating visual and written assets, and staying current with industry and platform trends. The role also involves guiding social media guidelines for the organization and supporting reputation management and online community building.QualificationsDemonstrated skills in Social Media Marketing and Social Media Optimization (SMO) to plan, execute, and refine multi-platform campaigns.Strong Communication and Public Relations skills to represent the brand, engage audiences, and support reputation management.Experience with Content Strategy to develop cohesive social narratives, editorial calendars, and platform-specific messaging.Proficiency with social media management tools and analytics platforms (e.G., Meta Business Suite, LinkedIn, X, scheduling and reporting tools).Ability to translate technical product features into clear, compelling content for diverse audiences in construction, security, and facilities management.Proven experience leading social media initiatives or campaigns; prior leadership or team management experience is beneficial.Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines in an on-site environment.Bachelor’s degree in Marketing, Communications, Public Relations, or a related field, or equivalent professional experience.Familiarity with paid social advertising, basic graphic design or video editing tools, and A/B testing is an advantage.#J-18808-Ljbffr

📌 Social Media Director (Cundinamarca)
🏢 Guard Buildings
📍 Cundinamarca