What's The Role
The Analytics & AI GTM Manager will work within the B2C Commercial Liberty Caribbean team to help design, develop, and bring to market innovative customer value propositions. The role sits at the intersection of data, AI tools, and commercial strategy — using analytics and business intelligence to drive smarter decisions and sharper execution across Liberty Caribbean markets.
Reporting to the Commercial Senior Director, this role interfaces with regional and local stakeholders to deploy CVPs, ensure cross-functional alignment, and develop executive-level storytelling to support key leadership meetings. The manager will leverage AI and data tools to automate reporting, surface insights, and accelerate the pace of commercial decision-making.
Advanced English (both written and spoken) is required for this role. The ability to interact with international vendors and read and present technical documentation in English with stakeholders is essential.
What You'll Do
Context & Understanding
Understand current state of the business, key challenges,



and commercial opportunities across markets.
Develop a clear view of business impact, KPIs, and the size of the opportunity.
Use AI tools to accelerate market research synthesis, competitive benchmarking, and trend identification.
Analysis & Insight
Analyze market and commercial data (revenue, churn, NPS, net adds) to identify opportunities and risks.
Generate customer insights through surveys, research, and AI-assisted analysis of customer feedback.
Automate recurring data collection and reporting processes to reduce manual effort and improve speed to insight.
Partner with Finance and BI to build business cases and define KPIs for commercial initiatives.
Strategy & CVP Design
Co-design the CVP vision and commercial strategy framework with market leads and cross-functional stakeholders.
Present and gain buy-in on CVP direction with senior stakeholders (Director+).
Apply AI tools to support strategic option generati

📌 Analytics & AI GTM Manager (Bogotá)
🏢 Liberty Latin America Communications
📍 Bogotá