Performance Marketing Specialist – Google Ads, Meta Ads & Paid Media | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Preferred Locations: Pakistan, LATAM, South Africa, Philippines
About the Role
At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.
This is a hands-on paid media role focused on measurable growth and acquisition performance — not simply campaign coordination.
You’ll own campaign execution, budget optimization, conversion tracking, A/B testing, attribution, and performance reporting, with a focus on improving ROAS, CPA, CPL, and conversion rates.
You’ll collaborate with creative, content, sales, and marketing teams to turn advertising spend into qualified leads, customers, and revenue.
If you’re a data-driven marketer who enjoys testing, optimizing, and scaling campaigns, this role is a strong fit.
What You’ll OwnPaid Media Campaign Management
Build, launch, and manage campaigns across:




Google Ads
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Other relevant paid channels
Manage campaigns focused on lead generation, customer acquisition, sales, revenue, and brand growth
Develop and test audiences, messaging, creatives, and campaign structures
Manage campaign budgets, bidding strategies, targeting, and placements
Scale winning campaigns while maintaining performance efficiency
Campaign Optimization & Growth
Monitor campaign performance and optimize accounts regularly
Improve key metrics including:
Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Cost Per Lead (CPL)
Click-Through Rate (CTR)
Conversion Rate
Identify underperforming campaigns and implement improvements
Test new channels, audiences, formats, and acquisition strategies
Scale successful campaigns based on performance data
A/B Testing & Experimentation
Develop and execute structured tests across:
Ad creatives
Copy

📌 Performance Marketing Specialist (Colombia)
🏢 Pavago
📍 Colombia