Retail marketing specialist

Job Summary

We are seeking a proactive and organized Retail Marketing Specialist to lead the planning, coordination, and execution of nationwide in-store marketing campaigns. The adecuado candidate will work closely with cross-functional teams to ensure that promotional initiatives are implemented effectively, on time, and aligned with brand goals.

Key Responsibilities

Marketing Campaign Execution

Plan, organize, and execute retail store marketing activities such as new product launches, holiday promotions, member days, and other brand-related events. Ensure timely and effective implementation across all stores.

Cross-Functional Coordination:

Serve as a liaison between retail stores and headquarters, creating activity guidelines, store manuals, and ensuring proper tracking and feedback mechanisms.

Collaborative Project Management

Collaborate with internal departments such as Design, Branding, and PR to develop and distribute marketing materials, and oversee visual merchandising execution in stores.

Performance Monitoring & Analysis:





Collect and analyze feedback and campaign data from stores. Provide post-campaign analysis reports and actionable recommendations for future improvements.

Support Sales Objectives

Assist the retail sales team in executing quarterly key campaigns aimed at increasing foot traffic and conversion rates in stores.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Journalism, or related fields preferred.

Experience in offline marketing campaign management is a strong advantage.

Excellent communication skills and strong organizational abilities.

Ability to work under pressure, manage multiple tasks, and deliver high-quality results.

Strong analytical thinking and execution capabilities.

Willingness to travel occasionally for short-term assignments.

English proficiency is required as a working language.

3.000.000 cop con la misma estructura

📌 Retail marketing specialist (Bogotá)
🏢 Multiempleos
📍 Bogotá