Marketing Manager

Responsibilities

Brand Strategy and Planning

- Design and execute the comprehensive marketing strategy for the local market, aligned with the brand’s general guidelines.
- Develop positioning and growth plans to drive market share in the smartphone industry.
- Manage the marketing budget, optimizing investment in campaigns, promotions, and events.
- Develop brand strategy, market insights, and user research to support business decisions.
- Plan and execute integrated marketing campaigns and co-branding partnerships.
- Create and present proposals to stakeholders and partners.
- Manage budgets and vendor relationships, including selection, negotiation, and quality control.
- Design and implement joint marketing programs with retail channels.

Product Launches and Management

- Coordinate and lead the launch of new smartphone models, ensuring effective communication of features and benefits.
- Oversee the creation of promotional materials, advertising, and digital content tailored for each product.
- Collaborate with the global team to adapt campaigns and messaging to the Colombian market’s needs.

Digital Marketing and Social Media

- Design and supervise digital campaigns on platforms such as Facebook, Instagram, TikTok, and YouTube, maximizing engagement and sales.
- Implement SEO, SEM, and influencer marketing strategies to boost brand visibility.




- Analyze performance metrics and adjust actions to optimize results.

Market Research and Analysis

- Identify technology trends and consumer behavior in the smartphone sector.
- Analyze direct competition (Samsung, Xiaomi, Realme, etc.) and propose differentiating strategies.
- Present strategic reports to the brand’s regional and global management.

Team and Partnership Management

- Lead the local marketing team, fostering creativity and goal achievement.
- Coordinate with the sales team to integrate commercial and marketing strategies.
- Establish partnerships with mobile operators, retailers, and distributors to enhance brand presence at points of sale.

Requirements

Experience

- Over 4 years of experience in marketing, leading high-performing teams.
- Proven track record in the technology industry, preferably in smartphones or consumer electronics.
- Solid experience managing product launches and high-impact integrated campaigns.

Languages

- Advanced English (C1 or higher), with strong skills in writing and negotiation.

Technical Knowledge
- Expertise in both digital and traditional marketing strategies applied to the technology sector

Key Competencies

- Leadership and strategic vision.
- Innovation and creativity focused on results.
- Ability to work under pressure and meet tight deadlines.
- Excellent negotiation and networking skills.

📌 Marketing Manager (Bogotá)
🏢 Transsion
📍 Bogotá