Job Summary

We are seeking a highly motivated and experienced Marketing Specialist. The idóneo candidate is bilingual (Spanish/English), with proven experience in the mobile phone or home appliance industry, and a strong background in large-scale marketing campaigns or events.

Key Responsibilities

- Develop and Execute Marketing Strategies:

Design and implement effective marketing plans to enhance brand awareness, market share, and sales performance.
- Brand Management:

Strengthen the company’s brand positioning through consistent messaging across all marketing channels.
- Market Analysis:

Conduct market and competitor research to identify new opportunities, consumer trends, and growth areas.
- Campaign Planning & Execution:

Plan and manage integrated marketing campaigns, including digital marketing, social media, PR, and large-scale promotional events.
- Vendor Management & Partnerships:

Collaborate with external suppliers and agencies to ensure high-quality execution of marketing projects.

Identify, evaluate, and onboard premium suppliers to improve marketing efficiency and brand presentation.

Manage supplier performance, contracts, and cost negotiations.

- Cross-Functional Coordination:

Act as a key communication bridge between the China headquarters and the local Colombian team, ensuring alignment on marketing strategies and execution.

Work closely with internal teams including sales, product, and retail operations.

- Retail Support:

Assist the local retail team in store layout, visual merchandising,



and promotional display setup.

Ensure consistent brand visibility and customer experience across all retail locations.

- Digital Marketing Oversight:

Manage online marketing initiatives (SEO/SEM, email marketing, influencer partnerships, and content strategy).
- Budget Control:

Develop and manage marketing budgets, ensuring cost efficiency and ROI optimization.
- Performance Tracking:

Measure campaign results using KPIs and analytics tools; prepare regular performance reports for the CEO and management team.
- Team Leadership:

Lead, train, and inspire the local marketing team to achieve company objectives.

Qualifications

- Bachelor’s degree or higher in Marketing, Business Administration, or related field.
- Minimum 3 years of marketing experience, preferably in mobile phones or home appliances.
- Bilingual in Spanish and English (both written and spoken).
- Proven success in planning and executing large-scale marketing events or campaigns.
- Experience working with or for top-tier consumer electronics brands (Samsung, Panasonic, Sony, Siemens, Bosch, Midea, Haier, Xiaomi, etc.).
- Strong experience in supplier sourcing, management, and negotiation.
- Excellent coordination skills with cross-border teams, especially with Chinese headquarters.
- Hands-on experience in retail marketing and in-store brand execution.
- Strong analytical, communication, and leadership skills.
- Excellent knowledge of digital marketing tools and social media platforms.

📌 Marketing Specialist (Bogotá)
🏢 TCL
📍 Bogotá