Overview:

What's The Role

The Analytics & AI GTM Manager will work within the B2C Commercial Liberty Caribbean team to help design, develop, and bring to market innovative customer value propositions. The role sits at the intersection of data, AI tools, and commercial strategy — using analytics and business intelligence to drive smarter decisions and sharper execution across Liberty Caribbean markets.

Reporting to the Commercial Senior Director, this role interfaces with regional and local stakeholders to deploy CVPs, ensure cross-functional alignment, and develop executive-level storytelling to support key leadership meetings. The manager will leverage AI and data tools to automate reporting, surface insights, and accelerate the pace of commercial decision-making.

Advanced English (both written and spoken) is required for this role. The ability to interact with international vendors and read and present technical documentation in English with stakeholders is essential. Responsibilities:

What You'll Do

Context & Understanding

- Understand current state of the business, key challenges, and commercial opportunities across markets.
- Develop a clear view of business impact, KPIs, and the size of the opportunity.
- Use AI tools to accelerate market research synthesis, competitive benchmarking, and trend identification.

Analysis & Insight
- Analyze market and commercial data (revenue, churn, NPS, net adds) to identify opportunities and risks.
- Generate customer insights through surveys, research, and AI-assisted analysis of customer feedback.
- Automate recurring data collection and reporting processes to reduce manual effort and improve speed to insight.
- Partner with Finance and BI to build business cases and define KPIs for commercial initiatives.

Strategy & CVP Design
- Co-design the CVP vision and commercial strategy framework with market leads and cross-functional stakeholders.
- Present and gain buy-in on CVP direction with senior stakeholders (Director+).
- Apply AI tools to support strategic option generation, scenario planning, and prioritization.

Execution & Project Management
- Lead strategic project management across functions and markets: planning, coordination, and end-to-end delivery.
- Define governance standards, reporting cadences, and project best practices.




- Identify synergies across business units and develop activities & innovative tools that drive shared commercial goals.

Reporting & Leadership Communication
- Build and maintain dashboards and executive presentations for key leadership meetings (ELT, in-market reviews).
- Leverage AI tools to streamline report creation and data storytelling.
- Track KPIs in a user-friendly manner and create feedback loops to learn and improve.

Qualifications:

What You'll Need

Language

- Advanced English (both written and spoken) is required for this role. The ability to interact with regional stakeholders and read and present technical documentation in English is essential.
- Spanish - native

Knowledge & Experience

- 3+ years of experience in strategy, analytics, commercial operations, consulting, or similar roles.
- 3+ years in Telecommunications or similar subscription-based services (nice to have).
- Experience delivering data-driven insights and executive-level presentations to senior leadership.
- Familiarity with BI tools (Python, SQL, AWS) and Excel/Sheets modeling.
- Bachelor's degree in Business, Economics, Engineering, Data/Analytics or related field.
- Python, SQL, AWS; Excel/Sheets modeling; AI tools (Claude, Replit); PowerPoint/executive storytelling.

Skills & Abilities

- Analytical mindset with the ability to read data, surface insights, and drive data-informed decisions.

Comfortable using AI tools (e.g., Claude, Replit) to automate tasks, synthesize information, and accelerate work. * Strong storytelling and executive communication skills — able to translate complex data into clear narratives.
- Excellent written and verbal communication with the ability to summarize complexity for senior audiences.
- Proven ability to influence cross-functional teams without formal authority.
- Creative and curious — finds new ways to solve problems and continuously improves how things are done.

Innovates with a customer focus

Surprises and delights stakeholders with customer-centric analysis and innovates based on business and customer needs.

Entrepreneurial Drive for Results





Tenacious and relentless in their drive for results. Striving to achieve simplicity for stakeholders.

Lives One Company

Works across our matrix/footprint to achieve the best outcome for the business, our customers, employees and shareholders.

Leads and Inspires

Authentic, transparent, and considerate. Works hard to create a great 'Squad Ethos' and 'sense of pride' in the team.

Industry Specific

Multi-industry knowledge with ability to leverage knowledge from other industries to innovate on LLA's digital and analytical approach. Knowledge of telecommunications, ISP & Broadcast industry is a plus.

Resilient Approach

Ability to lead at scale across multiple priorities, continually innovating and creating new opportunities to deliver greater efficiency.

Who We Are

We are the leading telecommunications company, connecting more than 40 markets in Latin America and the Caribbean with our video, broadband internet, telephony, and mobile services under the consumer brands Liberty Latin America, Liberty Networks, Liberty Caribbean, Liberty Business, Liberty Caribbean ICT, Bahamas Telecommunication (BTC), FLOW, VTR, Liberty Puerto Rico & USVI, Liberty Costa Rica, and Más Móvil. We started small, and now we’re growing. We’re excited about the future as we strive to unlock opportunities in the región

Why Join Us

Technology excites us, enables us, and drives us. We´re proud of the services we provide, the markets that we serve, and our people coming together to enhance our customers´ lives with technology so that they can connect, work, live and play without missing a beat. Throughout Liberty Latin America, our passion and pride are brought to life through our shared vision to bring innovation that will create moments that matter to our customers, delivering growth in our markets with one vision, one culture, and one team.

Liberty Latin America provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state, and/or local laws.

#LI-KW1

📌 Analytics & AI GTM Manager (Bogotá)
🏢 Liberty Latin America
📍 Bogotá