We’re looking for a creative, data-driven, and highly organized Social Media
Specialist to elevate our brand presence across social platforms and build
meaningful connections with our audience. This role is responsible for planning,
creating, publishing, and optimizing social media content while ensuring
consistency in brand voice, engagement, and performance.

The Social Media Manager is responsible for:

* Launch, set up, and maintain Plata’s priority social media channels in
Colombia.
* Create and manage the content calendar, ensuring consistent and timely
publishing.
* Write, schedule, and publish content across relevant social media platforms.
* Develop content formats and templates that can be produced independently
without constant design support.
* Coordinate with the Support team to establish processes for responding to
comments and user DMs.
* Track social media performance and use data-driven insights to continuously
improve future content.
* Monitor relevant local conversations, trends, and competitor activity to




identify opportunities for content and audience growth.

CHALLENGES THAT AWAIT YOU:

* Build and establish Plata’s social media presence in Colombia from the ground
up, focusing on the channels that matter most to our customers.
* Turn ideas into consistent, engaging content, owning the process from
planning and copywriting to scheduling and publishing.
* Build scalable content formats and templates that allow us to move fast and
create high-quality content with greater independence.
* Help shape how Plata communicates and interacts with customers across social
media, working closely with the Support team.
* Use data and performance insights to understand what resonates with our
audience and continuously improve our content strategy.
* Stay close to local conversations, trends, and competitor activity to
identify opportunities to grow Plata’s audience and strengthen our presence
in Colombia.
* Help us build a social media presence that is releva

📌 Social Media Manager (Bogotá)
🏢 Plata Card
📍 Bogotá