03 sep
|
Visa Hunt
|
Colombia
03 sep
Visa Hunt
Colombia
Cold Email Specialist – Deliverability, Campaign Operations & Client Success | RemotePosition Type: Full-Time, RemoteWorking Hours: Versátil Hours with U.S. Client OverlapAbout the RoleAt Pavago, one of our clients is hiring a Cold Email Specialist to own cold email campaign performance, deliverability, client success, and day-to-day campaign operations.This is not a passive account management role. You’ll be directly responsible for ensuring outbound campaigns reach inboxes, generate responses, perform consistently, and deliver strong client outcomes.You’ll manage a portfolio of active clients while working closely with the founder, outreach specialists, developers, and operations teams to troubleshoot issues, optimize campaigns, and improve the systems behind outbound delivery.This role is ideal for someone who understands cold email beyond sending sequences — including deliverability, domain reputation, warm-up, DNS authentication, inbox placement, copywriting, campaign optimization, and client retention.What You’ll OwnCold Email Campaign PerformanceOwn campaign performance across multiple client accountsDiagnose and improve underperforming campaignsMonitor inbox placement, reply rates, and overall campaign healthTroubleshoot:Deliverability issuesSpam placementDomain reputation problemsList quality concernsLow reply ratesCampaign performance dropsReview and optimize subject lines, messaging, sequences, and personalizationQA campaigns before launchContinuously test and improve outbound performanceDeliverability & Email InfrastructureManage and monitor sending domains and inbox reputationOversee email warm-up and sending healthTroubleshoot inbox placement and spam issuesWork with SPF, DKIM, DMARC, and DNS configurationsIdentify domain or infrastructure problems before they impact campaignsMaintain strong deliverability practices across client accountsCollaborate with developers and technical teams on infrastructure improvementsClient Success & RetentionServe as the primary point of contact for approximately 20–30 active clientsLead client check-ins and campaign performance conversationsClearly communicate results, challenges, and recommended improvementsManage expectations and maintain strong client relationshipsIdentify at‑risk accounts proactivelyResolve campaign issues before they become retention problemsTake ownership of client satisfaction and campaign outcomesCold Email Copywriting & OptimizationWrite and refine cold email copy personallyDevelop compelling subject lines, hooks, CTAs,
and sequencesBalance personalization with scalable campaign executionTest different messaging angles based on audience and offerAnalyze performance data and iterate accordinglyOptimize for reply rates, positive responses, and conversionsCampaign Operations & QALaunch and quality-check outbound campaignsEnsure targeting, copy, sequences, sending settings, and infrastructure are configured correctlyMaintain organized campaign tracking and documentationMonitor campaign health after launchEnsure operational issues are identified and resolved quicklyMaintain consistent delivery standards across client accountsProcesses, SOPs & ScalingBuild and improve cold email SOPs, playbooks, and documentationMaintain structured workflows for campaign execution and troubleshootingTrack SLAs, campaign metrics, client health, and operational performanceIdentify recurring problems and create systems to prevent themHelp improve processes as client volume growsAI, Automation & Technical SystemsUse ChatGPT, Claude, and AI tools to improve campaign execution and operational efficiencyWork comfortably with APIs, automations, and outbound workflowsIdentify opportunities to automate repetitive campaign tasksCollaborate with technical teams on system improvementsTroubleshoot technical issues independently when possibleMust-Have Experience & SkillsHands‑on experience within a cold email agency, lead generation company, outbound sales environment, or similar businessStrong practical knowledge of:Cold email strategyEmail deliverabilityInbox placementDomain reputationEmail warm‑upOutbound infrastructureExperience working with SPF, DKIM, DMARC, and DNSProven ability to troubleshoot spam and deliverability problemsStrong cold email copywriting and messaging skillsExperience optimizing low‑performing outbound campaignsStrong understanding of campaign metrics and performance analysisExperience communicating directly with clientsStrong written and verbal EnglishComfortable managing multiple client accounts simultaneouslyPractical experience using AI tools such as ChatGPT or ClaudeTechnical understanding of APIs, workflows, and automationAbility to operate independently in a fast‑moving startup environmentNice to HaveExperience with Instantly, Smartlead, Clay,
Apollo, Lemlist, Outreach, or HubSpotFamiliarity with Zapier, Make, webhooks, or similar automation systemsExperience scaling outbound infrastructureSaaS, agency, or lead‑generation backgroundExperience managing large numbers of sending domains and inboxesExperience building cold email SOPs and operational playbooksPrevious responsibility for client retention or churn reductionTools & TechInstantly | Smartlead | Clay | Apollo | Lemlist | Outreach | HubSpot | ChatGPT | Claude | Zapier | Make | APIs | WebhooksWhat Makes You a Strong FitYou understand that great copy means little if the email never reaches the inboxYou take ownership instead of waiting for instructionsYou can diagnose both technical and messaging‑related campaign problemsYou’re comfortable communicating directly with founders and clientsYou think in terms of campaign performance, client outcomes, and retentionYou enjoy fast‑moving startup environments where systems continuously evolveYou can move between technical troubleshooting, copywriting, client communication, and operationsYou proactively spot problems before they escape youWhat a Typical Day Looks LikeYou may start by reviewing campaign dashboards, inbox health, and client performance, then troubleshoot a deliverability issue, rewrite an underperforming sequence, QA a new campaign, and join client calls to discuss results.Throughout the day, you’ll coordinate with outreach and technical teams, monitor domain reputation and warm‑up systems, resolve campaign issues, and improve operational documentation.In short: you own the health, performance, and client success of cold email campaigns from infrastructure through execution.Key Metrics for SuccessClient retention and reduced churnInbox placement and deliverability performanceReply and positive‑response ratesCampaign conversion performanceClient satisfaction and account healthDomain and inbox reputationSLA adherenceCampaign launch and QA accuracyOperational consistency across accountsWhy This Role Stands OutHigh ownership over client and campaign outcomesDirect collaboration with startup leadershipExposure to both technical and commercial sides of outboundHands‑on responsibility across deliverability, copywriting, client success, and operationsOpportunity to help build and scale outbound systems and processesStrong growth potential as the business scalesInterview ProcessInitial Screening CallSpark Hire Video InterviewInterview with FounderFinal DiscussionOffer & Onboarding#J-18808-Ljbffr
📌 Cold Email Specialist (Colombia)
🏢 Visa Hunt
📍 Colombia