About Us:​

AbroadWorks is a fast growing general enterprise with established operations in the United States, India, and the Philippines. We specialize in providing both service-based solutions and advanced tech to help North American organizations in finding, onboarding, and managing global talent easily.

Our Offerings:

Global Staffing Services: Currently, the majority of our revenue is generated through our comprehensive global staffing services, which cater to the diverse needs of our clients.

Technology Solutions: Looking ahead, our strategic focus is to expand our footprint in the software sector, leveraging our technology to improve integral human capital and talent management processes.

Job Title: Paid Media Specialist

Location: Fully Remote, Colombia

Rate: $6.00- $10.00 per hour based on experience

Schedule: Monday to Friday, Eastern Standard Time

Job Type: Full-Time

Job Description:

As a Paid Media Specialist, you will manage Google Ads and paid media campaigns by creating ad assets, monitoring and optimizing campaign performance, tracking analytics, supporting LinkedIn, Meta, and programmatic campaigns, analyzing performance data, and assisting with digital marketing and administrative reporting.

Requirements:

- Previous experience managing Google Ads campaigns and paid media initiatives.
- Strong understanding of campaign monitoring, optimization, and performance tracking.
- Experience creating and managing digital ad creatives and responsive display ads.
- Familiarity with GA4, analytics platforms, and reporting tools.
- Strong attention to detail with the ability to manage multiple campaigns simultaneously.

Preferences:





- Experience with LinkedIn Ads and Meta Ads.
- Knowledge of SEO, AEO, GEO, or emerging digital search trends.
- Experience supporting B2B marketing campaigns.
- Familiarity with Stack Adapt and other programmatic advertising platforms.
- Ability to interpret performance data and recommend improvements.
- Openness to exploring AI automations and quality-checking AI-generated outputs using tools such as Claude or ChatGPT.

Responsibilities:

- Create, launch, and manage Google Ads campaigns, including responsive display ads.
- Develop ad assets, including headlines, descriptions, and creative elements.
- Monitor campaign performance and optimize campaigns.
- Support LinkedIn Ads, Meta Ads, and Stack Adapt programmatic campaigns as needed.
- Track campaign performance using Google Analytics 4 (GA4) and reporting dashboards.
- Analyze campaign data and provide performance insights and recommendations.
- Assist with audience targeting, segmentation, and campaign adjustments.
- Support digital marketing initiatives across B2B media, events, and client campaigns.
- Maintain reporting spreadsheets, update spreadsheets, and upload company audiences for LinkedIn.
- Assist with administrative reporting tasks.

Successful candidates for this role are expected to possess the following attributes:​​





- Must have excellent English communication skills.
- Has the ability to complete projects in a timely manner and quickly adjust to changing circumstances and embrace new technologies, processes, or methods.
- Great logical and verbal reasoning skills.
- Exceptionally detail-oriented.
- Exceptional problem-solving and information-processing skills.
- Ability to think outside the box.
- A great work ethic and interest in learning new concepts and growing with the job.
- Ability to work both independently and as part of a team.
- Must have their own work device (preferably a desktop or laptop) and a stable internet connection.
- Must be comfortable with using a time-tracking software for payroll purposes.
- Must be willing to undergo a background verification check during the final stages of the hiring process.

Successful candidates for this role will be rewarded with the following benefits:

- A total of five paid vacation days per year (additional days can be taken unpaid).
- A 5% raise per year guaranteed (additional raises or bonuses may be given for outstanding performance).
- A paid 15-minute break for every 4 hours of work.

- Vacation days increase by 1 vacation day per year. I.e. after one year of employment, the total paid vacation days on year 2 would be six, on year 3 seven, etc.

Our main focus is to build an energized and motivated workforce where our employees are happy and satisfied with their jobs and growth opportunities.

We are looking forward to making you a part of our team!

Thank you for your time and interest.

Job Type: Full-time

Work Location: Remote

📌 Paid Media Specialist (Colombia)
🏢 AbroadWorks
📍 Colombia