Company: Winter Camelia

Location: Remote, open globally

Contract: Independent contractor

Schedule: Full time preferred. A strong part time strategic candidate may be considered

Language: Fluent English

Compensation: Approximately $2,000 to $3,000 per month, with flexibility for exceptional experience

Reports to: Founder

About Winter Camelia

Winter Camelia is a creator focused production company combining high quality video content with audience growth and subscription marketing.

The company values creative freedom, respect, experimentation, and practical ideas. The working environment is versátil and low stress, with team members trusted to organize their time around agreed outcomes.

Why this role exists

Winter Camelia has demonstrated an ability to produce content with strong viral potential. The next stage is to build a sustainable Reddit and marketing infrastructure that:

- Expands the reach of each content release
- Converts attention into subscribers
- Produces steady acquisition outside viral peaks
- Builds credible Reddit accounts and community relationships
- Reduces subscriber volatility between campaigns

Why this role exists

Winter Camelia has strong content, existing audiences, internal execution capacity, and several underused marketing opportunities. What is missing is one person who can connect these assets into a coherent growth system.

This person will:

- Build the marketing infrastructure across the agency and its creator portfolio
- Turn viral attention into repeatable subscriber acquisition
- Establish Reddit as an organic acquisition channel
- Identify and activate other organic growth opportunities
- Create clear funnels, tracking, processes, and ownership
- Direct the existing team and reduce the Founder’s involvement in daily marketing decisions
- Produce measurable progress that supports further investment in growth

What you will do

Growth strategy and infrastructure

- Audit the company’s current marketing channels, accounts, audiences, content, funnels, partnerships, tools, and team capabilities
- Develop a practical growth strategy across Winter Camelia, its established creator, and emerging models
- Prioritize channels and initiatives according to expected impact, speed, effort, and commercial value
- Build a clear marketing operating system with priorities, responsibilities, workflows, reporting, and testing plans
- Translate broad growth opportunities into campaigns the existing team can execute Identify missing skills, tools, resources, and external partnerships





Organic audience acquisition

- Build Reddit into a sustainable acquisition channel through account development, subreddit research, posting systems, community participation, and risk management
- Develop growth strategies across relevant organic channels such as X, Instagram, short form content platforms, creator collaborations, community placements, affiliate relationships, and audience partnerships
- Repurpose and distribute existing content according to the culture and mechanics of each channel
- Use established accounts, creator relationships, and existing audiences to accelerate reach
- Find new ways to generate qualified traffic without relying on paid advertising
- Create systems that can be repeated across multiple creators and campaigns

Funnel and conversion performance

- Map the journey from content exposure to profile visit, landing page, subscription, renewal, and revenue
- Improve calls to action, link structures, landing points, offers, and conversion paths
- Establish attribution and reporting across channels
- Track qualified reach, traffic, conversion, subscriber acquisition, retention, and revenue contribution
- Run structured tests across content, messaging, channels, posting times, audiences, and conversion paths
- Report what is working, what is underperforming, and where resources should be invested

Team leadership and execution

- Coordinate the existing team and assign clear marketing priorities
- Provide briefs, workflows, daily or weekly direction, and quality control
- Execute important work directly where specialist involvement is required
- Document successful processes and train internal team members
- Reduce dependence on the Founder for routine marketing decisions
- Build an infrastructure that can eventually support additional creators or agency clients

What success looks like

First 30 days

- Complete an audit of the existing assets, channels, audiences, funnels, team, and opportunities
- Establish baseline performance metrics and reporting
- Present a prioritized 90 day growth roadmap
- Launch the Reddit infrastructure and several faster organic growth tests




- Introduce clear ownership and execution routines for the internal team

Within 90 days

- Reddit accounts, subreddit access, publishing processes, and tracking are operating consistently
- Multiple organic acquisition channels are being tested systematically
- Existing content and audiences are being used more effectively
- The agency understands which channels generate qualified traffic and subscriptions
- The Founder is less involved in coordinating daily marketing activity
- Early improvements in traffic, subscriber acquisition, or revenue contribution are demonstrated

Within 12 months

- Winter Camelia has a documented, measurable, and repeatable organic growth infrastructure
- Subscriber acquisition is less dependent on isolated viral moments
- Successful systems are being applied across the established creator and emerging models
- Marketing decisions are driven by reliable channel and conversion data
- The infrastructure can support additional creators and potential agency expansion

What we are looking for

- Proven experience building organic growth or audience acquisition systems
- Strong strategic and practical understanding of Reddit
- Experience turning social reach and content engagement into traffic, subscribers, customers, or revenue
- Broad knowledge of organic social, creator partnerships, community marketing, content distribution, affiliates, and conversion funnels
- Strong analytical ability and comfort working with attribution, reporting, and commercial metrics
- Ability to assess many possible initiatives and focus the team on those most likely to work
- Experience directing internal marketers, creators, community managers, or content teams
- Willingness to execute directly while also building systems for others
- Comfortable working within the creator and subscription industry
- Proactive, resourceful, organized, and able to operate with limited supervision
- Comfortable testing ideas without expecting every experiment to succeed

Job Types: Full-time, Part-time, Contract, Permanent

Expected hours: 20.0 – 40.0 per week

Application Question(s):

- Are you fully comfortable working with an adult content and creators, including reviewing explicit content when required?
- Have you personally built and executed organic marketing strategies that generated measurable traffic, subscribers, customers, or revenue?
- Briefly describe your strongest organic growth result. Include the channels used, what you personally did, and the measurable outcome.

Work Location: Remote

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