Who We ArePower Digital is an AI‑Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.Proficiency in spoken and written English at an advanced level is required for this role.A Day In The LifeThe Paid Advertising Strategist is responsible for owning the execution, performance, and growth of campaigns within their book of business. They are oriented towards the clients’ business success, tying their efforts to the greater business goals. They are self-starters and autonomously own their responsibilities. The Strategist works hand-in-hand with account leadership to ideate and evolve the strategy of their service within the broader media mix. They are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.



The Strategist is excellent at providing insights and forward-thinking strategy to clients on an ongoing basis and has a strong understanding of their service’s strategy and the levers to pull to drive performance.Key ResponsibilitiesFull ownership and execution of performance marketing via paid social & paid media native platformsMeta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing AdsEffectively executing builds and production A-Z with redundancy across channels and 100% on time deliveryLead execution of optimizations with regard to performance improvements relative to goalsManage all client budgets and/or advise on budget changes based on your expertise with accurate budget pacingSufficient QA that results in no errors that would yield a negative impact to revenue for clientsLead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests.Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation.Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention.Effectively own strategic communication internally for client teamsProactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialists where applicableWeekly client progress recaps, outlining performance insights and future recommendationsConsistent upkeep of client testing roadmaps and project management of next stepsExcellent marketing and business strategy acumenComplete understanding of the marketing funnel and how to execute via paid social and paid mediaFull knowledge of the Power Circuit, adapting to the latest product processesUtilize and leverage Power Digital's Nova ecosystem as it relates to your roleAbility to navigate roadblocks and adapt strategy to changes in landscape to achieve desired resultsOwnership of performance reporting and strategy communicationAbility to leverage data to tell a story and articulate results to clients and key stakeholders with clear next stepsEmploy AI technologies to enhance and optimize business processesRole Requirements2-3 years of digital marketing experience; 1-2 years in an agency settingMinimum 2-3 years of hands-on experience with at least 2+ of the following paid advertising channelsGoogle/Bing, Meta, TikTok,



LinkedIn, Pinterest, Snapchat and other applicable paid advertising networksSpecifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, campaign strategy, and optimizationsProficiency in Google/Microsoft Office Suite(s)Proficiency in Google AnalyticsStrong understanding of full-funnel marketingOther skills required:Strong written and verbal communication skillsStrong organizational and project management skillsSelf-motivated individual with a strong desire to succeedExcellent interpersonal skillsConfident with client-facing presentations and communicationStrong work ethic and ability to learn quickly and independentlyInterested in a long-lasting relationship with a growing companyKey Performance Indicators (KPIs)Managing a full workload indicated by $28K revenue/employee90% Client Retention, evaluated biannuallyTeam Retention (of DRs if applicable): 95%Most Important Things (MITs)Excellence in channel production and account performanceCross-channel collaborationInternal communicationBenefits & PerksBase salary + commission opportunitiesPrepaid Medicine Plan15 paid vacation days (PTO) per yearUp to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavorsFully flex work environment: full-remote, in-office, or hybridA one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheckEmployee Assistance Program (EAP)17 observed Colombian national holidays + 2 mental health recharge days per yearLegal benefits like Prima, CesantiasPaid Social SecurityUnlimited opportunities for growth & leadership within a rapidly growing firmOngoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)Quarterly awards including prize money and recognition for outstanding performanceOpportunities to be involved in company DEI initiativesPower Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.#J-18808-Ljbffr

📌 Paid Advertising Strategist, Leadgen (Colombia)
🏢 Power Digital Marketing
📍 Colombia