Sinergia Animal is committed to creating a diverse and inclusive environment and strongly encourages people from minoritized groups to apply. We strive to make our organization a place where everyone feels valued, respected, and empowered to contribute their unique perspectives and talents. Together, we can work towards a more compassionate world for all beings.

Terms of Employment: Full Time | 40 hours per week

Reports to Managing Director - Colombia

Location: Bogotá, Colombia

Language requirement: Fluent in both English and Spanish

About Sinergia Animal

Rated as one of the world's most effective animal protection organizations by Animal Charity Evaluators, Sinergia Animal is an international campaigning organization working in countries in the Integral South (specifically Latin America and Southeast Asia) to reduce animal suffering and promote more compassionate food choices.

We use negotiations, investigations, peaceful direct actions, and innovative campaigning methods to expose the suffering of farmed animals and to help build a world in which no animals are exploited for food.

About the position

We are seeking a highly strategic and experienced Communications Sr Lead to strengthen Sinergia Animal’s public visibility, media impact, and digital growth.This role is designed with a primary focus on Media Relations and Digital Marketing strategy, ensuring strong narrative positioning, high-impact media coverage, and scalable audience growth.

The successful candidate will play a key role in:

- Shaping and owning public narrative development aligned with organizational priorities
- Defining and strengthening the organization’s media positioning at the national level
- Influencing campaign communication strategies, contributing beyond execution to strategic decision-making
- Positioning the organization in top-tier media
- Driving digital performance and supporter growth

Additionally, this role will provide strategic oversight and alignment for newsletter and website channels, working collaboratively with internal teams responsible for execution, ensuring consistency, performance, and integration across all digital touchpoints.

Responsibilities

Your responsibilities include but are not limited to:

A. Media Relations (PR Leadership Focus)

Role Objective

Lead the organization’s media strategy and public positioning, ensuring strong visibility, narrative influence, and high-impact coverage:

- Lead and execute proactive media strategies aligned with campaign and organizational priorities
- Build, maintain, and leverage a strong network of top-tier journalists and media outlets
- Secure high-impact media coverage across print, digital, TV, and radio
- Shape and influence public narratives on key issues and campaigns
- Define and strengthen the organization’s media positioning in Thailand
- Identify strategic opportunities and lead rapid response efforts
- Act as spokesperson when needed and support media training for internal teams
- Develop high-quality press materials, including press releases, opinion pieces, and media pitches

Expected Impact:





- Increased visibility in top-tier media
- Stronger narrative control and positioning
- More proactive and strategic media engagement

B. Digital Marketing (Strategy & Performance Focus)

Role Objective

Lead digital strategy to expand reach, grow audiences, and improve performance across channels, with a strong data-driven approach:

- Design and implement integrated digital marketing strategies to maximize reach, engagement, and impact
- Drive audience growth through lead generation and acquisition strategies
- Analyze performance metrics and continuously optimize campaigns and organizational priorities
- Collaborate with relevant teams to amplify advocacy initiatives across digital channels
- Ensure content is optimized across platforms (email, social media, website)
- Test and implement innovative approaches to improve engagement and conversion

Expected Impact:

- Stronger digital performance and efficiency
- Sustained audience growth
- Improved performance metrics and data-driven decision-making
- Clearer accountability through data and KPIs

The areas below should remain within the scope of the role but not as sole ownership, ensuring alignment without overloading the position or duplicating responsibilities across teams. C. Newsletter & CRM (Support to Growth & Engagement)

Role Objective

Support the strategic direction of newsletters and email engagement while collaborating with relevant teams responsible for execution and operations:

- Provide strategic direction for newsletter content, messaging, and audience engagement
- Support segmentation strategies and audience targeting approaches
- Contribute to the design of supporter journeys and email engagement flows
- Monitor key performance metrics (open rates, click-through rates, conversions) and recommend improvements
- Collaborate with Campaign and Development teams to ensure alignment with fundraising and advocacy goals
- Identify opportunities for audience growth and engagement through email channel

Execution Model:

- Day-to-day production, scheduling, and list management remain with Campaign Leads and/or Development teams
- This role acts as a strategic owner and advisor, not an operational executor

Expected Impact:

- More consistent and strategic email communications
- Improved alignment with campaigns and fundraising goals
- Better use of data to guide engagement

D. Website Management (Content Alignment & Strategic Oversight)

Role Objective

Ensure the website functions as a strategic communication and conversion tool, without taking on full operational responsibility:

- Ensure the website functions as a strategic communication and conversion tool




- Oversee content alignment with campaigns and organizational priorities
- Provide guidance on messaging, structure, and user journeys
- Support the optimization of key pages (campaigns, landing pages, press content) for engagement and conversion
- Collaborate with internal teams responsible for publishing and technical updates
- Identify opportunities to improve SEO, user experience, and overall performance

Execution Model:

- Day-to-day updates, uploads, and CMS management remain with designated team members (e.g., comms leads, digital support roles)
- This role provides strategic direction and quality control, not operational execution

Expected Impact:

- More strategic and conversion-oriented website
- Improved consistency across digital touchpoints
- Reduced operational burden on a senior role

Requirements The ideal candidate will possess most, if not all, of the following qualities, skills, and characteristics:

- Degree in journalism, social communication, or similar
- 7–10+ years of experience in communications, media relations, or digital campaigning
- Proven, well-established network of journalists and media contacts in the country
- Demonstrated success in securing high-impact media coverage
- Strong experience in digital marketing, including audience growth and performance analysis
- Experience working with email marketing platforms and CRM systems
- Familiarity with website content management and digital optimization (e.g., CMS, SEO principles)
- Excellent writing and storytelling skills in Spanish and English
- Experience in NGOs, advocacy, or mission-driven organizations is strongly preferred
- Strong alignment with animal protection and Sinergia Animal’s mission
- Commitment to non-violent communications and actions

Benefits at Sinergia Animal

Joining Sinergia Animal means becoming part of a mission-driven NGO dedicated to creating meaningful impact. We value our team and offer a range of benefits to support your well-being, growth, and work-life balance:

? Make an Impact: Work with a passionate team driving positive change for animals, people, and the planet.

?️ 26 Days of Paid Vacation: Enjoy more time to rest, recharge, and pursue personal interests.

?️ Food Allowance: Support for your daily meals to keep you energized.

? Health Insurance: Comprehensive coverage to take care of you when you need it most.

? Professional Development Allowance: An annual budget for courses, training, and skill-building opportunities.

At Sinergia Animal, we believe in fostering a collaborative and supportive work environment where you can thrive while making a difference.

Once your application has been reviewed, we will email you further details on its status. If you are moving forward in the process, here’s what to expect*:

1. First Interview: Video call with our People Department
2. Work Simulation assignment: Completed remotely
3. Final Interview: Video call with the direct supervisor

*We will notify you in advance of any changes or additional steps. Please note that the position will remain open until the process is fully concluded.

📌 Communications Sr Lead (Bogotá)
🏢 Sinergia Animal
📍 Bogotá