Who we are

At Picnic, we’re reinventing the way employees experience lunch at work. By
partnering with top local restaurants and batching hundreds of orders, we make
it easy for companies to offer high-quality, individually packed meals, without
fees or tips. Our mission is to create a seamless, affordable, and joyful lunch
experience that benefits both employees and employers.

About the Role

We are seeking a data-driven, results-oriented Growth Marketing Specialist to
lead the strategy, execution, and optimization of integrated demand generation
programs that drive pipeline growth and revenue. This role owns the full-funnel
demand engine, from awareness and lead acquisition through MQL generation,
pipeline creation, and revenue attribution.

The idóneo candidate combines strong digital marketing expertise with a deep
understanding of marketing operations, lead management, conversion optimization,
and performance measurement. They are equally comfortable building campaign
strategy, managing paid acquisition programs, optimizing nurture journeys, and




analyzing attribution data to identify growth opportunities.

What you’ll do

Demand Generation Strategy & Execution

- Develop and execute integrated demand generation programs that drive

qualified pipeline and revenue growth.
- Own demand generation plans aligned to company growth objectives and sales

targets.
- Design and manage multi-channel campaigns across paid media, webinars,

virtual events, email marketing, content syndication, organic channels, and
partner marketing.

- Continuously optimize conversion rates throughout the buyer journey using

testing, segmentation, and audience insights.

Paid Digital Marketing

- Manage paid acquisition programs across channels including Google Ads,

LinkedIn, display, retargeting, and emerging digital platforms.
- Oversee budget allocation, bid strategies, audience targeting, and campaign

performance.
- Analyze channel efficiency and optimize CAC, CPL, MQL volume, pipeline

co

📌 Growth Marketing Specialist (Bogotá)
🏢 Picnic Delivery
📍 Bogotá