07 sep
|
AlphaPoint
|
Bogotá
About AlphaPoint:
AlphaPoint is a financial technology company powering digital asset exchanges and brokerages worldwide. Through its secure, scalable, and customizable white label digital asset trading platform, AlphaPoint has enabled over 150 customers in 35 countries to launch and operate digital asset markets, as well as digitize assets. AlphaPoint and its award-winning blockchain technology have helped startups and institutions discover and execute their blockchain strategies since 2013.
Position Overview
Key Responsibilities
- Own the strategy, execution, and iteration of innovative and scalable growth programs across known and emerging channels.
- Identify and execute new growth opportunities (partnerships, influencer campaigns, referral programs, etc.).
- Explore and experiment with emerging platforms, communities, and distribution channels such as Reddit, Discord, YouTube, events, and out-of-home to reach new audiences.
- Design, run, and analyze rapid A/B and multivariate tests to optimize conversion funnels, landing pages, onboarding flows, and messaging.
- Build dashboards, track core growth metrics, interpret performance data, and turn insights into action to improve acquisition, activation, retention, and monetization.
- Collaborate within AI Labs product, engineering, and design teams to drive user engagement and retention.
- Stay ahead of growth trends, emerging platforms, and competitor tactics; continually iterate on your playbook based on new learnings.
Requirements:
- Meaningful hands-on experience (2-5+ years) driving growth through guerrilla, digital, and product marketing; you have conceived and shipped campaigns that moved the needle.
- Proven track record of owning and executing creative and successful marketing campaigns, measuring impact, and iterating to drive user and revenue growth.
- You combine data-driven decision making with strong creative intuition.
- Experience leveraging AI tools to streamline and enhance every aspect of the
📌 Growth Marketer (Bogotá)
🏢 AlphaPoint
📍 Bogotá