What You’ll Do for Us
- Represents the total Trademark commercial perspective in all discussions/decisions across bottler network and communicates initiatives to bottlers and customer teams.
- Ensure representation of channel needs and proper translation of brand strategies across retail & foodservice channels.
- Partners with brand team to ensure commercial leadership organization serves as a single source of direction delivering and transformation brand strategies into actionable plans.
- Responsible for the development, implementation, and achievement of annual commercial business plan.
- Align channel input on price/pack architecture and ensure channel coherency and directs and steward’s commercial development of all new item introductions
- Lead collaboration with Revenue Growth Management functions to develop tools and tracking for sales teams to ensure maximization of revenue and gross profit.
- Support category/brand teams in determining program budget, manages the program allocations across channels/customers and re-allocates funding based on performance.




- Supports Commercial Leadership category strategic planning and performance management.
- Lead development of tools and tracking to ensure profitable growth across the portfolio.
- Partners with product/package leads in creation of brand/ package launch decks/PAGS for delivery to channel planning and sales teams for use in the market

Qualifications & Requirements
- Bachelor’s degree in Marketing, Business, or another related field.
- 5-7 years of experience, preferably in the consumer goods/beverages industry
- Leadership and experience working across multiple channels - e.g., large store, small store, and Foodservice/On Premise channels.
- Experience in brand and category management, coordinating pricing and promotions, and customer and sales.
- Demonstrates strong business acumen through the ability to create a 1-3-year business plan for brand/category and a path to achieve that vision, anticipating fu

📌 Director Commercial Data (Bogotá)
🏢 Coca Cola
📍 Bogotá