We are seeking an experienced SEO & AEO Manager to own organic search performance and AI-driven discovery across multiple WordPress websites serving both B2B and B2C audiences. This role is responsible for traditional SEO execution (technical, on-page, content, and performance) as well as AEO (Answer Engine Optimization) to ensure content performs well in AI-powered search, featured snippets, and conversational search experiences.
This role requires a strong balance of technical expertise, content strategy, and cross-site governance, with the ability to scale best practices across multiple brands and business units.
Working hours: 9:00 AM - 5:00 PM EST
Key Responsibilities:
- SEO Strategy & Execution (B2B + B2C):
- Develop and execute SEO strategies aligned to business goals across multiple WordPress sites.
- Manage:
- On-page SEO
- Technical SEO
- Content optimization
- Internal linking strategies
- Optimize for both B2B intent-driven journeys and B2C discovery-driven behavior.
- AEO (Answer Engine Optimization):
- Optimize content for AI-powered and conversational search, including:
- Featured snippets
- People Also Ask (PAA)
- Voice search
- AI-generated answers
- Structure content for clarity, authority, and answerability.
- Implement schema and structured data to support AEO performance.
- WordPress SEO Management:
- Manage SEO configurations across WordPress environments, including:
- SEO plugins (e.g., Yoast, Rank Math)
- Site architecture and taxonomy
- URL structures and redirects
- Ensure consistency in SEO standards across all WordPress sites.
- Technical SEO:
- Conduct regular technical audits to identify and resolve:
- Site speed and Core Web Vitals issues
- Indexing and crawlability problems
- Broken links, redirects, and errors
- Partner with developers to implement fixes efficiently.
- Content Optimization & Collaboration:
- Work with content, editorial, and marketing teams to:
- Optimize existing content
- Guide new content creation for SEO and A