We are seeking a Social Media Analytics & Insights Manager to own performance measurement, analysis, and reporting across social media channels, with a strong focus on connecting social activity to website performance using Google Analytics (GA4).

Working hours: 9:00 AM - 5:00 PM EST

Key Responsibilities:
- Social Media Analytics:
- Track and analyze performance across social platforms (e.g., LinkedIn, Meta, X, TikTok, YouTube).
- Monitor key metrics, including:
- Reach and impressions
- Engagement rates
- Follower growth
- Video performance
- Identify trends, patterns, and opportunities for optimization.
- Web Analytics (Google Analytics):
- Use Google Analytics (GA4) to analyze:
- Traffic from social channels
- User behavior on site
- Conversion paths and events
- Connect social media activity to:
- Website engagement
- Lead generation
- Conversion outcomes
- Validate and troubleshoot tracking and attribution issues.
- Reporting & Dashboards
- Build and maintain standardized dashboards and reports for leadership and teams.




- Deliver weekly and monthly performance reports with:
- Insights
- Key trends
- Actionable recommendations
- Ensure consistency in metrics and definitions across brands or channels.
- Insights & Recommendations
- Translate data into clear, practical insights to inform:
- Content strategy
- Campaign optimization
- Channel investment decisions
- Partner with social, content, and paid media teams to improve performance.
- Measurement Frameworks:
- Define KPIs and benchmarks aligned with business goals.
- Support A/B testing and performance measurement.
- Maintain documentation for tracking, metrics, and reporting standards.
- Tools & Data Management:
- Work with native platform analytics, social management tools, and GA4.
- Ensure data accuracy, cleanliness, and reliability.
- Stay current on analytics best practices and platform changes.

Required Qualifications:
- 3-6+ years experience in social media analytics or digital analytics
- Strong ha

📌 Social Media Analytics (Bogotá)
🏢 1840
📍 Bogotá