We are seeking a B2B Social Media & LinkedIn Lead Generation Manager to manage our LinkedIn presence and drive outbound lead activity. This role is responsible for building brand credibility, growing executive and company visibility, and generating qualified leads through consistent LinkedIn content, engagement, and direct outreach.

Working hours: 9:00 AM - 5:00 PM EST

Key Responsibilities:
- LinkedIn Content & Profile Management:
- Manage and grow company and executive LinkedIn profiles.
- Plan, write, and publish B2B-focused LinkedIn content, including:
- Thought leadership posts
- Industry insights
- Product or solution positioning
- Case studies and proof points
- Maintain a consistent brand voice and posting cadence.
- Outbound Lead Generation (LinkedIn):
- Execute daily outbound activity on LinkedIn, including:
- Connection requests
- Personalized follow-up messages
- Comment-based engagement to warm prospects
- Identify and engage ICP-aligned prospects (titles, industries, company size).
- Use social selling best practices to move prospects toward sales conversations.




- Engagement & Community Building:
- Engage with relevant accounts, prospects, and industry voices.
- Respond to comments and messages in a timely, professional manner.
- Build visibility through meaningful participation in conversations.
- Lead Tracking & Coordination:
- Track outbound activity, responses, and lead status.
- Coordinate with sales or business development teams to:
- Hand off qualified leads
- Align messaging and follow-up
- Maintain clean records of outreach and outcomes.
- Performance & Optimization:
- Monitor key metrics, including:
- Profile and post engagement
- Connection acceptance rates
- Response rates
- Leads generated
- Refine content and outreach messaging based on performance insights.

Required Qualifications:
- 3-6+ years experience in B2B social media or LinkedIn-focused roles
- Proven experience generating outbound leads via LinkedIn
- Strong understanding of:

📌 b Social Media (Bogotá)
🏢 1840
📍 Bogotá