The Senior Strategist, Lifecycle Marketing provides lifecycle marketing strategy services to support the growth and retention performance of enterprise and high-growth direct-to-consumer (DTC) ecommerce clients.
This engagement focuses on developing lifecycle marketing strategies and advising on retention programs across channels including email, SMS, segmentation, experimentation, loyalty programs, and related retention marketing tools. The strategist works with Shopify-based ecommerce brands and supports lifecycle marketing programs that drive measurable revenue growth and customer engagement.
The Strategist collaborates deeply with internal team members and client stakeholders to guide lifecycle marketing strategy, develop strategic roadmaps, and support the success of assigned accounts.
Responsibilities
Lifecycle Strategy Development
Develop lifecycle marketing strategies for assigned ecommerce client accounts
Create strategic roadmaps aligned to client goals, historical performance, and scoped service hours
Identify lifecycle initiatives including automated flows,
campaign strategies, segmentation frameworks, experimentation plans, and cross-channel opportunities
Evaluate retention program performance and recommend improvements that drive measurable growth
Client Advisory and Strategic Leadership
Serve as a strategic advisor for assigned client accounts
Lead client strategy discussions and presentations
Provide guidance on lifecycle marketing best practices and platform capabilities
Address complex strategic questions and recommend solutions that support long-term client success
Reporting and Strategic Insights
Analyze lifecycle marketing performance data and translate results into actionable recommendations
Develop reporting and presentation materials that communicate performance insights and strategic opportunities
Identify performance drivers, emerging risks, and growth opportunities within lifecycle programs
Support clients in understanding program