The Strategic Marketing Specialist is a senior-level professional responsible for leading and executing the overall marketing strategy for a dedicated U.S.-based client.
This role requires full autonomy and strong ownership over marketing direction and performance. The idóneo candidate does not require constant supervision. Instead, they proactively take initiative, drive strategy forward, and make informed decisions with confidence.
This individual will take complete ownership of the client's marketing strategy and brand positioning, ensuring consistency in messaging, clarity in communication, and measurable growth across all channels. They must feel confident requesting, organizing, and leading meetings with stakeholders, presenting strategic recommendations, and guiding key business conversations.
KEY RESPONSIBILITIES
Strategy & Leadership
Design, implement, and lead the overall marketing strategy aligned with business objectives
Take full accountability for marketing direction and results
Develop and refine brand positioning and messaging
Identify growth opportunities and expansion channels
Analyze performance data and optimize strategy accordingly
Present performance insights and strategic recommendations to stakeholders
Stakeholder Engagement
Proactively request, organize, and lead strategic meetings
Act as the primary marketing advisor
Communicate clearly, confidently, and professionally
Align marketing initiatives with sales and operations
Campaign & Performance Oversight
Oversee digital marketing campaigns (organic and paid)
Define KPIs and monitor performance metrics
Optimize lead generation funnels and client acquisition systems
Manage budgets and evaluate ROI
Brand & Messaging
Own and elevate the brand voice and positioning
Ensure consistency across all platforms
Define high-level content direction and campaign themes
Systems & Scalability
Improve CRM systems and marketing automations
Design scalable marketing workflows
Develop short-