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This position reports to:
Sales Manager
- _

Your role and responsibilities

In this role, you will have the opportunity to implement and execute product marketing strategies in Motion Colombia and Ecuador to achieve business objectives in line with the global product strategy.

Each day, you will support the sales organization in driving sales and services for Low Voltage and Medium Voltage Motors, responding to customer needs by analyzing market and competitor trends to identify new opportunities, and representing the local business in global market forums. You will also showcase your expertise by collaborating with the factory to define product specifications aligned with market requirements and supporting activities including development, launch, maintenance, pricing, and profitability of the product range.

The work model for the role is: hybrid





This role is contributing to the Large Motors and NEMA Motors product group in Colombia.

You will be mainly accountable for:
- Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the integral product marketing strategy.
- Supporting business plan creation focused on driving business development for a defined market and implements Division market pricing policy.
- Driving sales efficiency by providing appropriate product knowledge information and training (both technical and sales) to each salesperson.
- Analyzing local market size, trends, customer needs, and competitors to identify offering gaps, assess ABB’s position, and define product marketing priorities.

Qualifications for the role
- You hold a Degree in relevant electrical engineering or related fields, and/or hav

📌 Product Specialist (Bogotá)
🏢 ABB
📍 Bogotá