Position Overview:
The Marketing Associate supports the SalesMarketing department by coordinating brand awareness initiatives, maintaining and enhancing JITECH's digital presence, and producing marketing materials used in presale and outreach activities for structural steel detailing and engineering services. This role is responsible for executing marketing efforts that strengthen the company's industry visibility, ensure consistent branding across all communication channels, and contribute to overall business growth.
Reporting to the Director of SalesMarketing, the Marketing Associate works closely with the Business Development Representative to ensure marketing content accurately and effectively represents JITECH's services and capabilities.
Key Responsibilities:
Marketing Content Production:
- Produce and edit visual marketing content for digital and print channels used in marketing campaigns, outreach initiatives, and the company's online presence.
- Prepare graphics, layouts, and designs for proposals, client presentations, and promotional communications.
- Support and contribute to the creation of marketing materials such as brochures, presentations, and promotional assets.
- Ensure all produced content aligns with company branding and visual standards.
Digital Platforms and Website Management:
- Manage website updates and digital content to ensure accuracy, freshness, and alignment with company branding.
- Maintain organized digital content libraries and ensure marketing materials remain accessible and up-to-date.
- Support and implement improvements to digital content organization and presentation.
- Publish project highlights, company updates, and service information on digital platforms.
CRM and Campaign Operations:
- Maintain and update client and prospect information within the CRM system.
- Track outreach activities and maintain organized campaign records.
- Prepare campaign contact lists and outreach materials.