Lead and develop the team of sales representatives, ensuring proper execution of the commercial strategy, customer segmentation, and operational discipline within assigned territories. The role combines structured follow‑up, performance analysis, and field coaching, with a strong emphasis on talent development through continuous feedback, ongoing training, and individual coaching. The main responsibility is to consistently and sustainably achieve sales objectives, strengthening high‑performance teams with strong engagement and accountability for results.

Responsible for leading and developing the company’s team of sales representatives, ensuring the effective execution of the commercial strategy, achievement of sales objectives, and sustained talent development. The role combines strategic direction, close field accompaniment, and performance management with a focus on results, people, and commercial discipline.
- Ability to establish and maintain positive and effective working relationships, both internally and externally,



and work collaboratively across different areas and organizational levels.
- Proven social skills to build strong relationships with professionals at all levels.
- Demonstrates sound judgment, respect, and consistency when interacting with teams and customers, leading by example with integrity and ethics.
- Active listening and effective verbal and written communication skills, including the ability to present information clearly, structurally, and persuasively to groups.
- Proven ability to analyze information, research scenarios, make sound business decisions, and solve problems in a structured, results‑oriented manner.
- Ability to plan, prioritize, manage multiple tasks, and meet deadlines while maintaining focus, discipline, and attention to detail.
- Demonstrated experience managing teams, with strong leadership and performance‑management skills, and the ability to lead, motivate, and develop teams consistently.
- Ability to provide clear,

📌 Regional Sales Manager (Bogotá)
🏢 The Cooper Companies
📍 Bogotá