Elaborate the marketing strategy for Solar, Grid in line with Business Division strategy
- Analyze market dynamics based on insights from Market Intel. & Pricing officer.
- Identify the most profitable growth opportunities and new markets/offers to develop on and define the objectives in term of sales, margin, volumes
- Define the innovation needs / roadmap based on insights from Sales, Innovation team, customers.
- Define with the Marketing Director the qualitative and quantitative objectives for Nexans quality standards : awareness, image, quality criteria, intensity of communication, promotion pressure, and define commercial strategy aligned with expected service level
- Define with the Marketing director the marketing strategy and the right marketing-mix (offer, pricing and promotion)
Steer the marketing actions and ensure the correct deployment of the marketing strategy
- Define with the marketing director the go-to-market strategy and oversee development and launch of offers
- Arbitrate and coordinate marketing action plans and campaigns
- Ensure that the launch timing will be respected
- Pilot marketing plan execution and set corrective actions
- Pilot the analyze of the impact of each marketing action undertaken through a steering system to evaluate its relevance
Manage offer portfolio andoffer lifecycle from development to launch and scale to retire
- Is responsible for the P&L; statement on his offer
- Is accountable for the full iterative life cycle of an offer portfolio, with focus on Time-to-Volume = Launch and Scale of the offers
- Lead the Offer Launches
- Collect and analyze customer feedback on the offer
- Follow competition offer portfolio under all aspects ( pricing / product features / Design to cost / product technical characteristics )
- Internal analyze of the product cost with others countries of the BU è cost improvement
- Identify changes and evolutions in the offer portfolio in line with clients’ needs and expected service level on the of