Business Introduction
GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.
Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.
Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.
Position Summary
You will lead the marketing strategy for our hematology portfolio in Colombia. You will work closely with Medical, Market Access, Sales and Operations to design and deliver integrated multichannel plans. We value clear thinking, collaboration and focus on measurable impact. This role offers strong growth opportunities,
visible contribution to patient outcomes and alignment with our mission of uniting science, technology and talent to get ahead of disease together.
Responsibilities
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
- Develop and implement the local product strategy and annual brand plan for hematology therapies.
- Design and run omnichannel campaigns and educational activities based on customer insights.
- Coordinate launch and lifecycle activities, ensuring market readiness and cross-functional alignment.
- Partner with Medical, Market Access, Sales and Operations to ensure compliant and effective execution.
- Monitor business performance and budget, using data to recommend corrective actions.
- Gather and share local market insights with regional and general teams to influence strategy and content.