You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self‑care works for millions of people and needs leaders and experts ready to shape what’s next. As a Digital & Media Manager, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.
About the job
As Digital & Media Manager, you will be a key member of the SOCOPAC Media team, responsible for driving the digital and media strategy for some of Opella’s most strategic brands, including Enterogermina, across the region. The role combines strategic media leadership, digital expertise, consumer understanding and strong business partnership, translating brand priorities into impactful, data‑driven media strategies that accelerate growth and strengthen our brands’ connection with consumers. You will work closely with Brand Marketing, Digital, eCommerce, Consumer & Market Insights, agencies and local market teams to ensure consistent, effective and locally relevant media execution across SOCOPAC.
Main responsibilities




- Lead the development and implementation of digital and media strategies for key SOCOPAC brands, translating business and brand objectives into clear media priorities.
- Define the right channel, audience, content and investment strategy across the consumer journey.
- Drive an audience‑first approach, leveraging consumer insights, behavioral data and market trends to improve media effectiveness.
- Ensure media plans are aligned with brand strategy, innovation plans and commercial priorities.
- Regional experience across Latam countries, such as Argentina, Colombia, Ecuador.

Media Excellence & Performance
- Lead media planning and optimization across paid digital, social, video, search, programmatic and emerging channels.
- Drive a test‑and‑learn mindset, identifying new platforms, formats and opportunities to improve reach, engagement and conversion.
- Establish and monitor key media KPIs, ensuring investment d

📌 Digital & Media Manager (Bogotá)
🏢 (1482) Opella Healthcare Colombia
📍 Bogotá