Are you passionate about driving digital transformation, creating exceptional customer experiences, and delivering business impact through digital marketing? We are looking for a Digital Marketing Specialist for South America to lead regional engagement and digital adoption initiatives, contributing to business growth while enhancing the digital experience for customers, partners, and end users.

In this role, you will work closely with Commercial, Marketing, Customer Experience, and Digital Transformation teams to develop scalable strategies that accelerate digital channel adoption and drive demand generation across the region.

What will you do?
- Lead regional digital engagement initiatives for channels, partners, and end users across South America.
- Manage and optimize regional digital channels, including Website, WhatsApp, and mySchneider.
- Drive digital adoption programs for distributors, partners, and integrators, increasing engagement and customer satisfaction.
- Analyze user digital experiences and identify opportunities to improve customer journeys and user experience (UX).




- Develop and execute demand generation initiatives aligned with regional business objectives.
- Monitor and analyze KPIs related to digital adoption, engagement, demand generation, and digital channel performance.
- Coordinate initiatives with local, regional, and integral teams to ensure a consistent digital customer experience.
- Collaborate with agencies, marketing teams, business leaders, and digital specialists to implement high-impact strategies.
- Generate data-driven insights and recommendations to optimize business outcomes and customer experience.

What are the key skills we are looking for?
- Experience in digital marketing, customer experience, and digital adoption.
- Strong results-oriented mindset with the ability to analyze and act on business performance indicators.
- Ability to manage multiple projects in regional and multicultural environments.
- Advanced communicatio

📌 Digital Marketing Specialist (Colombia)
🏢 Schneider Electric
📍 Colombia