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Role Summary
The Manager, Digital & OCE for Cardiometabolic Health owns the integrated OCE strategy for the Cardiometabolic portfolio in Colombia and delivers it through the organization rather than around it. The role converts brand, medical and access priorities into one integrated engagement strategy, secures alignment and commitment from Brand Managers, Medical and Market Access, and steers the analysts, operations teams,



agencies and platform owners who bring it to life. The role operates within the frameworks set by ICH and IBU and is accountable for how Colombia interprets, localizes and wins with them for the Cardiometabolic portfolio. ICH sets the unified performance standard, the Deep Digital House blueprint and the shared KPI definitions; this role owns the local strategy, the cross-functional alignment and the business results delivered against that standard. It is the affiliate’s primary counterpart to the ICH Digital & OCE Lead and Colombia’s representative in the ambassador model cadence. The defining feature of the role is strategic ownership with cross-functional reach. There are no direct reports, but the role leads the portfolio’s omnichannel agenda: convening the forums where trade-offs are made, recommending where investment and channel effort should go, and bringing ICH, IBU and Integral capabilities and funding

📌 MANAGER, DIGITAL (Bogotá)
🏢 563 Eli Lilly Interamerica
📍 Bogotá