We are looking for an experienced Amazon PPC Specialist to manage and optimize paid advertising campaigns on Amazon. The adecuado candidate is analytical, detail-oriented, and focused on maximizing sales while maintaining strong ROAS and efficient ad spend.
Key Responsibilities
- Create, manage, and optimize Amazon PPC campaigns.
- Conduct keyword research and identify high-performing search terms.
- Manage campaign budgets, bids, keywords, and targeting strategies.
- Monitor campaign performance, including ACOS, ROAS, CTR, CPC, and conversion rates.
- Analyze advertising data and make strategic adjustments to improve performance.
- Perform search term analysis and implement negative keywords.
- Develop and test different campaign strategies and ad structures.
- Optimize product listings in coordination with PPC campaigns.
- Prepare performance reports and provide recommendations for improvement.
- Stay up to date with Amazon advertising trends, tools, and best practices.
Requirements
- Previous experience managing Amazon PPC campaigns.
- Strong understanding of Amazon Seller Central and/or Amazon Ads.
- Experience with keyword research and campaign optimization.
- Strong analytical and data-driven mindset.
- Understanding of ACOS, ROAS, CPC, CTR, and conversion rates.
- Excellent attention to detail and problem-solving skills.
- Ability to manage multiple campaigns and products simultaneously.
- Experience with PPC tools such as Helium 10, Jungle Scout, Perpetua, or similar platforms is a plus.
- E-commerce or marketplace experience is preferred.