07 sep
|
Adaptive Teams
|
Bogotá
07 sep
Adaptive Teams
Bogotá
Turn subscribers into customers—and customers into loyal fans.
We’re looking for a hands-on Klaviyo expert to own email and SMS marketing for an e-commerce consumer products business. You’ll build campaigns, automate customer journeys, segment audiences, and use data to drive repeat purchases and revenue.
Location:LatAm - Fully Remote
Your Mission: Day to Day Responsibilities
- Own email and SMS marketing strategy and execution in Klaviyo.
- Build, schedule, test, and optimize promotional campaigns.
- Create and improve automated flows, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention.
- Segment audiences based on customer behavior, purchase history, and engagement.
- Manage campaign calendars around promotions, launches, and key selling periods.
- Partner with creative and e-commerce teams on messaging, offers, and campaign assets.
- Run A/B tests across subject lines, content, offers, timing, and audiences.
- Monitor deliverability and list health.
- Track revenue, conversion, engagement, and retention performance.
- Use performance data to continuously improve email and SMS results.
Your Toolbox: Skills to be Successful
- Strong hands-on experience with Klaviyo.
- Proven email and SMS marketing experience in e-commerce or DTC.
- Experience building sophisticated automated flows and customer journeys.
- Strong understanding of segmentation, personalization, and lifecycle marketing.
- Comfortable analyzing revenue, conversion, open, click, and retention metrics.
- Strong copy, merchandising, and promotional instincts.
- Experience with A/B testing and campaign optimization.
- Understanding of email/SMS deliverability and compliance best practices.
- Experience marketing consumer products is a plus.
📌 Klaviyo Email (Bogotá)
🏢 Adaptive Teams
📍 Bogotá