When Red Bull was founded in Austria in the mid 1980s, it marked the launch of not only a new product but also a unique marketing concept. The first can of Red Bull was sold in Austria in 1987, creating a whole new product category – Energy Drinks. Today, Red Bull operates in over 175 countries, selling over 11.5 billion cans annually and growing Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. In Austria more than 2,000 individuals, representing over 60 different nationalities, work together to grow the brand and deliver great products and experiences by Giving Wiiings to People and Ideas.
Purpose of the job
The National Key Account Manager is a senior leadership role responsible for developing, implementing, and tracking Red Bull’s sales strategy for major national Off‑Premise Customers. This position involves achieving sales, volume, and profitability targets while building and maintaining strong relationships with key accounts. The role requires a hands‑on leader and team player who can set clear expectations and objectives,



devise a medium‑term vision based on customer insights, trends, and opportunities, and take calculated risks to identify and exploit business opportunities. Additionally, the manager must share best practices with colleagues and customers to gain a competitive advantage.
All the responsibilities we’ll trust you with
Strategy
- Lead & manage the implementation of Red Bull’s commercial strategy at all key customers
- Develop short & mid‑term customer strategies in line with the overall national sales policy
- Implement national price strategies & establish the customer pricing accordingly

Analysis & Planning
- Analyse available data sources (e.g. Nielsen, scanner & customer data) & derive customer’s growth opportunities
- Continuously plan sales forecast & prepare trade spend budget to hit profitability targets
- Develop annual business & effective promotion plans
- Prepare yearly negotiations (inc

📌 Key Account Manager (Medellín)
🏢 Red Bull
📍 Medellín