DESCRIPTION:
Drive cloud adoption at scale by designing and executing demand generation campaigns that connect businesses with AWS solutions tailored to their needs. You'll partner with sales, marketing, and business development teams to identify high-impact opportunities and guide prospects through their cloud journey, directly influencing how organizations transform their operations.
Key job responsibilities
- Execute demand generation campaigns targeting established prospect lists and key industries to drive qualified lead generation.
- Develop and maintain strategic contact lists within target industries and companies, ensuring accurate data and relevant segmentation.
- Communicate the value proposition and applicable use cases for AWS services to prospective clients through campaign messaging and outreach.
- Collaborate with regional sales management, marketing operations, and business development teams to align on campaign goals, messaging, and lead routing processes.
- Manage multiple concurrent campaigns across different regions while tracking performance metrics and achieving monthly qualified opportunity targets.
A day in the life
In this role, you'll focus on executing demand generation campaigns that showcase the breadth of AWS services to prospective clients across multiple regions. You'll start your day reviewing campaign performance metrics and identifying optimization opportunities, then transition into developing and refining contact lists within target industries. You'll spend time crafting messaging that resonates with specific customer segments, highlighting relevant use cases and business outcomes. Throughout the day, you'll coordinate with regional sales management, marketing operations, and business development partners to ensure campaigns are aligned, leads are properly captured, and qualified opportunities move seamlessly to the sales team for follow-up. You'll also manage multiple concurrent campaigns, adjusting strategies based on regio