Job Profile: ELT Sales Specialist ( Cali, Colombia )
Position Overview
The ELT Sales Specialistwill be responsible for driving business growth, expanding market share, and achieving annual sales objectives within the Institutional ELT market in Colombia. Based in Cali, this role primarily focuses on the K-12 segment while actively identifying and capitalizing on new commercial opportunities within the Adult segment, including universities and private language institutions (PLIs).
Key Responsibilities
1. Commercial & Pipeline Management
- Achieve Annual Sales Targets:Own and exceed the assigned annual revenue and market share goals for the designated institutional territory.
- Salesforce Optimization:Maintain rigorous daily usage of Salesforce to manage the sales pipeline, track interactions, update account statuses, forecast accurately, and log commercial opportunities.
- Market Exploration:Retain and grow the core K-12 institutional portfolio while proactively mapping, prospecting, and closing new accounts in the Higher Education (Universities)
and Private Language Institute segments.
2. Relationship & Channel Management
- Distributor Engagement:Work hand-in-hand with commercial distributors to ensure product availability, coordinate joint market visits, and align commercial strategies for smooth fulfillment.
- Strategic Partnerships:Cultivate long-term, high-level relationships with school directors, academic coordinators, and institutional decision-makers to position our ELT ecosystem as the preferred choice.
- Cross-Functional Collaboration:Align with marketing and academic support teams to coordinate product presentations, webinars, and promotional events that drive adoption.
Experience & Education
- Professional Background:Bachelor’s degree in Business Administration, Marketing, International Business, Modern Languages, or a related field.
- Sales Track Record:3+ years of proven success in B2B or institutional sales, managing complex negotiation cycles a
📌 Advanced Associate, Sales (Cali)
🏢 Pearson
📍 Cali