Senior Specialist - HCP Campaign Operations
- _ Location: Bogotá, Colombia_
- About the job_
- Our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives. Ready? As Senior Specialist - HCP Campaign Operations within our GTMC Team, you’ll plan and execute market-driven campaigns, make data-driven business recommendations, and create insightful presentations. You'll optimize omnichannel strategies in SFMC, leveraging your knowledge of campaign automation and data segmentation to provide valuable recommendations._

Main responsibilities:
- Plan and execute campaigns following market requirements & brief
- Review and ensure Associate Specialist and Specialist perform campaign tagging as per standard taxonomy and campaigns are tested as per protocol prior to deployment
- Guide Associate Specialist and Specialist for CRM/SFMC formatting




- Make business recommendations based on the data findings, create presentations to highlight recommendations and tell the story
- Enable market Omnichannel strategy through optimized campaign execution in SFMC
- Execute campaigns relying on sophisticated data segmentation leveraging various set of channels within SFMC and beyond (Sanofi’s Omnichannel ecosystem)
- Drive campaign performance analysis
- Sharing and collecting knowledge across teams to ensure a comprehensive cross-organizational overview
- Proactively suggest improvement measures to the current process
- About you _
- Experience: Around 5 years of experience. Previous experience in campaign management using Salesforce Marketing Cloud
- Soft skills:Stakeholder management, good written and verbal communication skills, ability to work independently and within a team environment and strong organizational and time management skills to effectively manage completing work activities

📌 Senior Specialist (Bogotá)
🏢 Sanofi
📍 Bogotá