Demand Generation Manager – B2B Pipeline, HubSpot & Lead Generation | Remote Position Type: Full-Time, Remote Working Hours: U. S. Business Hours About the Role At Pavago , one of our clients is hiring a Demand Generation Manager to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.

This role sits directly between marketing and sales , with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance. What You’ll Do - Build and execute multi-channel demand generation campaigns - Manage campaigns across: - Email marketing - Content - Webinars - Paid acquisition - Account-Based Marketing (ABM) - Build lead nurture and lifecycle programs - Partner with sales to define ICP, audiences, and targeting - Develop lead scoring and qualification frameworks - Track and improve MQL → SQL → Opportunity conversion - Analyze pipeline contribution, campaign ROI,



and funnel performance - Improve marketing automation and CRM workflows - Run experiments to increase qualified leads and pipeline - Report performance insights and recommendations to leadership Requirements - 4+ years of B2B marketing or demand generation experience - Proven experience generating measurable sales pipeline - Strong understanding of B2B sales and marketing funnels - Experience with HubSpot, Salesforce, Marketo , or similar platforms - Experience building multi-channel demand generation campaigns - Strong knowledge of lead nurturing, scoring, and qualification - Strong analytical and campaign management skills - Comfortable measuring campaign ROI and pipeline contribution - Ability to collaborate closely with sales leadership - Strong written and verbal English communication What Success Looks Like - Growth in qualified marketing-generated pipeline - Higher MQL-to-SQL and SQL-to-opportunity conversion - Strong campaign ROI and pipeline contribution - Effective lead nurturing and lifecycle programs - Clean marketing automation and CRM processes - Strong alignment between marketing and sales Interview Process - Initial Screening Call - Spark Hire Video Interview - Recruiter Interview - Client Interview - Offer & Onboarding Apply Now If you know how to turn B2B marketing campaigns into qualified pipeline , understand demand generation funnels, and are comfortable owning performance from acquisition through sales handoff, we’d love to hear from you.

📌 Demand Generation ManagerB Pipeline, HubSpot & Lead Generation | Remote (Colombia)
🏢 Pavago
📍 Colombia