Paired is a integral staffing and recruiting agency that connects talented professionals with high-growth companies around the world. For this opportunity, we are partnering with an established e-commerce brand seeking a Senior E-commerce Marketing Manager to oversee multiple marketing channels, manage agency relationships, and help drive performance across paid media, creative production, email marketing, CRO, and organic social. This is a highly cross-functional role for someone who understands performance marketing, knows how to evaluate high-quality creative and email campaigns, and can keep several external agencies accountable. You will work directly under the Marketing Director, taking ownership of day-to-day marketing operations and freeing the director to focus on higher-level strategy. The role offers a clear growth path toward becoming Marketing Director. Key Responsibilities Creative Strategy and Quality Control - Review and provide strategic feedback on performance creatives produced by four external UGC and YouTube advertising agencies. - Evaluate creative concepts, hooks, scripts, offers, messaging, and overall execution before campaigns go live. - Ensure creative output aligns with the brand’s positioning, customer insights, and performance goals. - Identify creative patterns, winning angles, and opportunities for iteration based on advertising results. - Maintain a consistently high standard across all paid media assets. Email Marketing - Review and quality-control email campaigns produced by the external email marketing agency. - Assess campaign strategy, copy, design, offers, segmentation, flows, and overall customer journey. - Ensure email output is aligned with the brand’s voice and commercial objectives. - Monitor performance and recommend improvements based on engagement, conversion, and revenue data.



Paid Media and Analytics - Oversee Meta advertising performance in collaboration with the in-house Meta Ads Specialist. - Review campaign results, identify performance trends, and help guide testing priorities. - Gradually develop toward more hands-on campaign management and execution. - Monitor performance through Triple Whale and other analytics platforms.

- Translate data into clear insights, priorities, and actionable recommendations. - Connect creative, email, website, and paid media performance to identify growth opportunities. Agency and Project Management - Manage communication, meetings, deliverables, deadlines, and accountability across multiple external agencies. - Project manage the CRO agency and ensure testing roadmaps and deliverables stay on track. - Coordinate with Google Ads, SEO, affiliate marketing, and graphic design partners. - Provide clear briefs, feedback, priorities, and follow-up actions. - Ensure agencies collaborate effectively and remain aligned with the broader marketing strategy. - Escalate performance issues and recommend changes when agency output does not meet expectations. Organic Social Oversight - Project manage an organic social media team of three. - Track assignments, deadlines, and content delivery. - Ensure consistent execution without needing to personally lead organic social strategy. Marketing Operations - Take ownership of the daily coordination and execution of marketing initiatives. - Create clear systems for tracking priorities, deliverables, performance, and accountability. - Run efficient meetings and maintain strong asynchronous communication. - Reduce the Marketing Director’s operational workload by approximately four to five hours per day. - Grow into broader strategic ownership as the business scales. Requirements - Significant experience managing marketing for established e-commerce brands or e-commerce agencies. - Experience with legitimate product-based e-commerce businesses; dropshipping-only backgrounds will not be considered.

📌 Senior E-commerce Marketing Manager for US-Based Company (Colombia)
🏢 Paired Recruiting
📍 Colombia