Web Designer & Digital Marketing Specialist

About the RoleWe are looking for a Web Designer & Digital Marketing Specialist who combines strong visual design skills with hands-on technical knowledge and a practical understanding of digital marketing.

This is a web design-first position. The idóneo candidate is highly capable of working independently, taking ownership of projects, and turning ideas into polished, functional web experiences.

You should be comfortable working in WordPress and Elementor, have a strong understanding of HTML and CSS, and be able to inspect, troubleshoot, and maintain the websites you build.

Digital marketing is a secondary component of the role, including email campaigns, Klaviyo, SMS, analytics, SEO, and ongoing digital updates.

This role is ideal for someone who enjoys variety, problem-solving, and ownership and who takes pride in producing work that is both creative and technically sound.

Key ResponsibilitiesWeb Design & Development — Primary Responsibility

- Design, build, maintain, and update responsive websites and landing pages.
- Develop and manage websites using WordPress and Elementor.
- Translate concepts, creative direction, and requirements into polished, functional web experiences.
- Create visually appealing websites while maintaining usability, consistency, and brand standards.
- Build responsive layouts that perform effectively across desktop, tablet, and mobile devices.
- Use HTML and CSS to customize and improve website layouts and functionality.
- Inspect websites and identify issues affecting appearance, responsiveness, usability, or functionality.
- Troubleshoot and resolve website issues independently whenever possible.
- Make ongoing website updates, content changes, and design improvements.
- Manage website components including plugins, templates, forms, and other technical elements.
- Create and optimize landing pages with a focus on user experience and conversion.
- Apply basic SEO and website performance best practices.
- Work with website forms, analytics, tracking tools, and third-party integrations as needed.
- Ensure web projects meet established design, technical, and brand standards.
- Manage multiple web projects and priorities while maintaining attention to detail and quality.

Digital Marketing — Secondary ResponsibilitySupport the execution of digital marketing activities, including:
- Design, build, test, and execute email marketing campaigns.
- Create and maintain email templates and marketing communications.




- Work with Klaviyo to create and manage email campaigns and audiences.
- Support SMS campaign execution and ongoing digital communications.
- Manage email lists, contacts, and audience segments.
- Assist with basic marketing automation and campaign workflows.
- Create and maintain marketing landing pages and lead-capture forms.
- Support campaign tracking using UTM parameters and other tracking methods.
- Monitor website and campaign analytics, and help identify opportunities for improvement.
- Support basic SEO initiatives and ongoing website optimization.
- Assist with Google Business Profile updates and other digital presence activities.
- Make ongoing digital updates across websites and marketing platforms.
- Work across different digital projects as priorities evolve.

QualificationsCore Requirements
- 3+ years of professional experience in web design, web development, digital marketing, or a related field.
- Strong hands-on experience with WordPress and Elementor.
- Strong knowledge of HTML and CSS.
- Demonstrated experience designing and maintaining responsive websites.
- Experience creating and maintaining landing pages.
- Strong understanding of UX/UI and responsive design principles.
- Strong visual design skills and attention to detail.
- Experience troubleshooting website layout, responsiveness, and functionality issues.
- Experience designing and executing email marketing campaigns.
- Hands-on experience with Klaviyo.
- Experience with Google Analytics 4 (GA4) or similar analytics platforms.
- Strong problem-solving and troubleshooting abilities.
- Ability to work independently and take ownership of assigned projects.
- Ability to manage multiple projects and shifting priorities.
- Strong written and verbal communication skills.
- Ability to work effectively within established brand, technical, and project requirements.

Working KnowledgeExperience or familiarity with the following is preferred:
- JavaScript
- SEO
- HubSpot
- Google Business Profile
- SMS campaign execution
- Email list and contact management
- Marketing automation
- Google Tag Manager
- Mailchimp
- Constant Contact
- Zapier or similar automation platforms
- Adobe Creative Cloud




- Canva
- Figma
- Monday.com or similar project management tools
- Microsoft Office
- Working across both Mac and Windows environments

Additional Skills That Are a Plus
- Shopify
- Advanced JavaScript
- Google Tag Manager
- Marketing automation integrations
- Zapier
- CRM and marketing platform integrations
- Advanced SEO
- Conversion optimization
- A/B testing
- Website hosting and domain management

What We're Looking ForWe're looking for a strong web designer who understands technology and enjoys figuring things out. You should be someone who can take a project, understand what needs to be done, and move it forward with limited day-to-day direction.

You take ownership of your work and are comfortable researching, testing, and troubleshooting when you encounter something you haven't seen before.

You should also enjoy working on different types of projects and with different priorities, rather than doing the same work every day.

At the same time, you're detail-oriented. You understand that a great website isn't just visually appealing—it needs to be responsive, functional, consistent, accurate, and technically sound.

You should be comfortable asking:

"Why isn't this working?"and then taking the initiative to investigate the issue, identify the cause, and find a solution.

We value someone who can work independently while still knowing when collaboration, clarification, or feedback is needed.

The Ideal CandidateThe ideal candidate is:

Creative — Has a strong eye for design, layout, visual hierarchy, and user experience.

Independent — Can take ownership of projects and make progress without constant direction.

Technical — Understands HTML/CSS, responsive design, WordPress, and the technical side of the websites they create.

Curious — Enjoys learning new tools and figuring out unfamiliar problems.

Detail-oriented — Notices inconsistencies, errors, responsive issues, and small details that affect the final product.

Adaptable — Comfortable moving between web projects, marketing campaigns, updates, and changing priorities.

Solutions-oriented — Doesn't stop at identifying a problem; looks for the root cause and works toward a solution.

Quality-conscious — Works efficiently while maintaining a high standard of accuracy and execution.

- Collaborative — Comfortable communicating with marketing, creative, and other team members without requiring a highly structured or heavily supervised environment.

📌 Web Designer & Digital Marketing Specialist (Colombia)
🏢 RDS Same Day Delivery
📍 Colombia