Senior Influential Analyst

About the role

We are looking for a Senior Influential Analyst to join our Influential team and support the execution and coordination of influencer marketing campaigns.

This role combines team coordination, campaign management, influencer operations, and client support. You will work closely with internal teams, clients, and creators to ensure campaigns are well organized, delivered on time, and aligned with business objectives.

The idóneo candidate is highly organized, proactive, comfortable managing multiple priorities, and confident working with both people and data.

Key Responsibilities

- Coordinate and oversee influencer marketing campaigns from planning through execution.
- Manage and prioritize multiple campaigns, ensuring timelines, deliverables, and requirements are met.
- Coordinate the workflow and day-to-day activities of the Influential team.
- Support and guide team members, providing direction and helping resolve operational challenges.
- Manage communication and coordination with influencers/creators and relevant stakeholders.
- Monitor campaign progress, deliverables, and creator activities to ensure successful execution.
- Collaborate with internal teams and clients to understand campaign requirements and translate them into actionable plans.
- Track campaign information,



performance data, and key updates using internal tools and platforms.
- Identify potential issues or bottlenecks and proactively propose solutions.
- Prepare reports, campaign updates, and presentations for internal and client-facing purposes.
- Contribute to process improvements and best practices within the Influential team.

Requirements

- 3+ years of experience in influencer marketing, social media, digital marketing, campaign management, or related fields.
- Previous experience leading, coordinating, or mentoring a team.
- Experience managing multiple campaigns, projects, or stakeholders simultaneously.
- Strong organizational and project management skills.
- Excellent communication and interpersonal skills.
- Ability to work in a fast-paced environment and manage changing priorities.
- Comfortable working with data, reports, and spreadsheets.
- Strong attention to detail and follow-up skills.
- English B2+.

Nice to Have

- Experience working with influencer/creator marketing platforms.
- Experience in an advertising agency, media, or digital marketing environment.
- Knowledge of social media platforms and influencer campaign metrics.
- Experience working directly with clients or external stakeholders.

📌 Senior Influential Analyst (Bogotá)
🏢 Publicis Global Delivery (PGD)
📍 Bogotá