DiDi Integral Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

The User Growth Sr. Analyst role offers a unique opportunity to drive growth in one of the fastest-growing companies,



specifically in an exciting & booming new business line of grocery. This data-driven position requires a blend of analytical thinking and interpersonal skills to effectively manage user growth and influence user behavior.

In this role, you'll be...
- Designing and executing user growth campaigns across online and offline channels, combining acquisition and engagement strategies to drive sustainable growth
- Deep-diving into traffic and user behavior data to identify opportunities, optimize traffic strategies, and guide users through the most effective end-to-end journey.
- Building trackers, dashboards, and performance reports to monitor key results, evaluate strategy performance, and turn data into actionable insights.
- Identifying new growth opportunities and taking ownership of strategic projects, including platform pricing and promotional strategies, to accelerate growth while maintaining long-term sustainability.

We're eager to be in touc

📌 User Growth Sr. Analyst (Bogotá)
🏢 DiDi Chuxing
📍 Bogotá