Overview
Senior Financial Planning and Analysis Analyst
? Location: Remote, Colombia ? Work Model: Remote
About the Role
The Senior FP&A; Analyst serves as the primary finance business partner to the Marketing organization and owns the financial rhythm of business. This role partners directly with senior marketing leaders to drive strategic planning, operating forecasts, investment decisions, and performance insights for a SaaS software business. The position combines financial leadership, operational rigor, and analytical modeling to support pipeline generation, marketing efficiency, and operating expense management.
Your Role Responsibilities — Here's What You'll Do
Own the marketing financial rhythm of business, including annual planning, quarterly forecasts, monthly close reviews, and executive reporting
Partner with VPs and senior marketing leaders to evaluate investments and resource allocation decisions
Develop forecasting models for pipeline creation, conversion rates, customer acquisition cost (CAC), payback periods, and marketing sourced revenue




Lead annual budget and headcount planning processes for general marketing teams.
Provide monthly variance analysis identifying key drivers of spend, productivity, and business performance
Create scenario analyses for demand generation strategies, market expansion, digital marketing programs, events and partner initiatives
Establish KPI dashboards and performance metrics that improve accountability and decision making
Deliver executive-ready insights and recommendations to finance and marketing leadership
Drive process improvements, automation, and data integrity across financial and operational datasets
Role Essentials
5+ years of progressive FP&A;, corporate finance, or strategic finance experience
Advanced financial modeling experience covering both topline demand generation metrics and operating expenses
Experience partnering with executive-level stakeholders and influencing decisions through financial analysis
Dem

📌 Senior Financial and Planning Analyst (Bogotá)
🏢 Hyland
📍 Bogotá