The Role
We're looking for a results-driven Paid Ads Specialist who knows how to turn ad spend into real ROI. You'll plan, launch, optimize, and scale campaigns across Meta, Google, and LinkedIn Ads — often managing several campaigns across multiple ad accounts at once — owning performance end to end: strategy, targeting, structure, budgets, bidding, testing, and measurement.
You're equal parts strategist and analyst: just as comfortable architecting a multi-account testing plan as you are living in the numbers and turning them into the next optimization. You'll work closely with our marketing and creative teams to push performance further with every iteration.
What You'll Do
Plan, launch, manage, and optimize paid campaigns across Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube, Shopping), and LinkedIn Ads
Run multiple campaigns across multiple ad accounts simultaneously, with disciplined structure, naming conventions, and prioritization to keep everything organized and on pace
Build and refine audience targeting strategies, including custom audiences,



lookalikes, retargeting, and full-funnel audience journeys
Own budget management and scaling — pacing, reallocating spend, scaling winners, and cutting losers across accounts
Analyze performance (ROAS, CPA/CPQL, CTR, CPC, conversions) and turn data into decisive action
Own conversion tracking and measurement, including GA4, Meta Pixel/CAPI, Google Tag Manager, UTM taxonomy, and CRM/HubSpot attribution — ensuring every campaign is accurately measured
Design and run A/B and incrementality tests across audiences, placements, bidding, and creative
Direct creative testing — setting priorities and feedback loops, and collaborating with our marketing and creative teams to improve ad performance with every round
Deliver clear performance reports with actionable insights and forecasts to marketing leadership
Stay ahead of platform updates, policy changes, and emerging best practices
Ensure campaigns comp

📌 Paid Ads Specialist (Colombia)
🏢 Forceget Supply Chain Logistics - Powered by AI
📍 Colombia